Apple CEO Cook is lauded by investors as he prepares for new role

The decision by Cook, 65 years old, to step aside in favor of longtime Apple hardware chief John Ternus took Wall Street by surprise and will raise questions ‌about whether the new chief can maintain the brisk pace set by his predecessor.

Cook will become executive chairman on September 1 as the iPhone maker gears up for industry change spurred by artificial intelligence. He succeeded Apple founder Steve Jobs when he took over and turned the firm into a global brand that churns out hundreds of millions of units annually. He will give way to a company insider known for his focus on design and product.

Apple said of Cook:

"Under Cook's leadership Apple has grown from a market capitalization of approximately $350 billion to $4 trillion, representing a more than 1,000% increase, and yearly revenue has nearly quadrupled, from $108 billion in fiscal year 2011 ⁠to more than $416 billion in fiscal year 2025. ... Apple operates over 500 retail stores and has more than doubled the number of countries in which its customers can visit an Apple Store. During his tenure, Apple has grown by more than 100,000 team members and increased its active installed base to more than 2.5 billion devices."

The decision will guarantee Apple's next quarterly report, due a week from Thursday on April 30, will be even more closely watched than usual.

Comments: 

Rick Meckler, Partner, Cherry Lane Investments, New Verson, New Jersey:

"Tim Cook did an amazing job. And I'm not surprised that the initial reaction is for the stock to be a little bit lower. But he will be executive chairman. I imagine he'll still be part of the larger strategy of the company.

"He has been an incredibly successful CEO coming into a situation that you thought would be hard to replace the person before. I hate to see him leave the CEO spot, as an investor."

Art Hogan, Chief Market Strategist, B. Riley Wealth Management, Boston: 

"He would never leave if the numbers were ‌going to ⁠be bad, so I think that that's the important thing. They're about to report numbers, and you know they're going to be good. You know the guidance is going to be positive. And you know we're going to start hearing more about how they are going to use artificial intelligence to improve their products."

"He's been a transformational Apple CEO that's always had a steady hand at the wheel. I think that will be his legacy. He had massive shoes to step into, and he was the right person for the job. That's the way he'll be remembered."

Tim Ghriskey, Senior Portfolio Strategist, Ingalls & Snyder, New York:

"The company has done very well. And you know, its stock price, the value of the company, have increased dramatically. A lot of that is being in the right place at the right time, but I think they've made the right moves, and I think they've grown their user base.

"Earnings are upcoming, so he probably wanted to get it out there, ⁠so it didn't become an issue in the earnings."

Jacob Bourne, Analyst At Emarketer, New York: 

"This transition shouldn't come as a shock, as Cook is at retirement age and Ternus has long been rumored as the successor. Cook staying on as CEO through September before continuing as executive chairman should provide some degree of reassurance to investors even as markets react ⁠negatively to the near-term uncertainty.

"Cook successfully steered Apple through multiple periods of turbulence, and handing the reins over during another turbulent moment, which includes supply chain disruptions, tariffs and the AI race, is notable timing, though a fresh CEO also brings the opportunity for fresh solutions. Ternus' hardware engineering background signals that Apple's commitment to consumer hardware isn't going anywhere, even as the company works to close the gap on AI."