Vibrant in Every Experience: Ho Chi Minh City refreshes tourism brand around 5 defining values

The Ho Chi Minh City Department of Tourism is standardizing the identity of its refreshed tourism brand, 'Ho Chi Minh City – Vibrant in Every Experience,' around five defining values – Green, Interwoven, Connected, Serene and Radiant – to promote a unified image and showcase the diverse experiences available across the city.