Tag: "Brand recognition"
'Robusta Origin Passport' needed to boost recognition for Vietnam: experts

'Robusta Origin Passport' needed to boost recognition for Vietnam: experts

Economy 20:49 09/10/2026

Vietnam accounts for nearly 40 percent of global Robusta production, yet much of its coffee is exported as raw material for foreign brands, highlighting the need to increase export value and establish a distinct brand identity for Vietnamese coffee, experts said at a seminar in Ho Chi Minh City on Friday.