CapitaLand rallies over 8,500 participants to support vulnerable children and youth in Vietnam

The achievement unlocked an over VND2.5 billion (US$98,000) donation from CapitaLand Hope Foundation (CHF), the philanthropic arm of CapitaLand Group, to Blue Dragon Children’s Foundation.

The donation is the final tranche of CHF’s three-year commitment of over VND7 billion ($270,000) to support vulnerable children and youth in Vietnam through education, vocational training, life skills, and leadership development.

The participants contributed their steps over a four-month campaign comprising an online challenge and an outdoor community event last Sunday at Ocean City in Hung Yen.

Across four editions, Step For Kindness has brought together employees, residents, business partners, and members of the public with a shared social purpose.

Since 2024, CHF’s partnership with Blue Dragon Children’s Foundation has channelled this collective effort into programs that enhance social mobility and resilience among children and youth facing adversity.

By combining philanthropic funding with volunteerism and community engagement, CHF serves as a catalyst to mobilize CapitaLand’s network of employees, partners, and communities.

Funding disbursed through CHF’s partnership with Blue Dragon Children’s Foundation has enabled more than 200 children and youth to maintain access to formal education, supported more than 20 young people in vocational training, and provided over 70 children and youth with more than 20 skills development sessions.

Volunteer-led activities in Hanoi and Ho Chi Minh City have complemented this support, covering languages, arts, STEM, social and emotional learning, leadership, and career orientation.

The partnership has created opportunities for young people.

One of those having benefitted is 22 year-old Thao, whose name has been changed to protect the beneficiary’s privacy.

Two years after being rescued from exploitation, she began rebuilding her future with counselling and vocational training, where she discovered an interest in becoming a barista.

Making coffee for a customer for the first time was daunting, but encouragement from her supervisor strengthened her confidence.

Today, each training session now brings her closer to the stable and independent life she hopes to build.

"Every step taken through Step For Kindness created opportunities for vulnerable children and youth,” said Tan Tze Wooi, CEO of CapitaLand Development (Vietnam).

“We are grateful to everyone who came together behind this cause and made this milestone possible.

“Our collective effort shows how small actions can make a meaningful difference when people unite around a shared purpose.

“As a long-term developer in Vietnam, we remain committed to working with trusted partners to help build stronger and more inclusive communities.

“Following the progress achieved with Blue Dragon Children’s Foundation, CHF will continue investing in programs that empower vulnerable groups to shape brighter futures."

Skye Maconachie, Co-CEO of Blue Dragon Children’s Foundation, said, “CHF’s sustained support has enabled us to accompany children and youth beyond an immediate moment of crisis.

“Through education, vocational training, and skills development, young people can rebuild confidence, prepare for employment, and work toward greater independence.

“The collective commitment behind Step For Kindness shows them that a wider community believes in their potential and is prepared to walk alongside them.”

Songwriter and singer Bui Cong Nam contributed online steps to the campaign and performed for the first time at the outdoor community event this year.

“I enjoy staying active, and this campaign gave me a meaningful way to turn my daily steps into support for children and youth,” he said.

“Performing at the Step For Kindness event allowed me to see the wider community behind the effort.

“Giving back can begin with something simple, and when many people contribute together, those small actions can create real impact.”

The Fullton Regal, the second phase of CLD’s first luxury low-rise residential development in Hung Yen, was the main sponsor of this year’s Step For Kindness campaign.

Other partners supporting the outdoor charity walk included Ascott International Management Vietnam, Vinhomes Joint Stock Company, VietinBank – Hanoi Branch, Otsuka Nutraceutical Vietnam Co. Ltd., Gelato Stick Legend, SmartHeart Gold Vietnam, Lifestyle Viet Nam Joint Stock Company, Parkway Dental, and BIBPIX Technology Ltd.

Together, they brought their resources, networks, and expertise to the campaign, helping to broaden community participation and advance a shared commitment to supporting vulnerable children and youth in Vietnam.

CapitaLand Development (CLD) is the development arm of CapitaLand Group, shaping vibrant cities and communities across Asia.

CLD has a strong presence in its core markets of Singapore, China, and Vietnam.

With deep expertise in master planning, development, and project execution, CLD creates quality live-work-play spaces across diverse asset classes and markets.

As a developer of choice, CLD delivers innovative and sustainable developments that enrich communities and create long-term value for stakeholders.

CLD (Vietnam) oversees and grows CLD’s investment and development business in Vietnam, where it has built an extensive presence over 30 years.

CLD (Vietnam)’s portfolio comprises one SOHO development, one integrated development, and over 19,000 quality homes across 20 projects.

CapitaLand Hope Foundation, the philanthropic arm of CapitaLand Group, was established in 2005.

The foundation contributes toward building resilience in communities where CapitaLand operates, through supporting education, health and well-being initiatives, targeting children, youth and seniors.

Going beyond donations, the foundation also advocates volunteerism as an integral part of building a caring and inclusive community.