Da Nang showcases signature products at airport, 5-star resort

The first 'Essence of Da Nang' showcase space opened on Tuesday at Da Nang International Airport, covering some 90 square meters and featuring nearly featuring nearly 100 locally made products from cooperatives, businesses and manufacturers.

The display highlights the city’s most distinctive goods, including local specialties, handicrafts, food and beverages, herbal products, natural cosmetics and products certified under Vietnam's One Commune One Product (OCOP) program with ratings of three stars or higher.

According to the municipal Department of Industry and Trade, all featured products were selected based on strict criteria, including quality, verified origin, bilingual packaging, traceability, food safety standards and consistent production capacity to meet the shopping needs of both domestic and international travelers.

Beyond retail, the display area is designed as an interactive cultural space where visitors can sample local tea, coffee and specialty foods while participating in workshops and hands-on experiences.

Tourists will also have opportunities to meet artisans and producers to learn about the cultural significance, craftsmanship and production processes behind the products.

Speaking at the opening ceremony, Do Trong Hau, deputy general director of Da Nang International Terminal Investment and Operation JSC, said the 'Essence of Da Nang' booth was designed as a modern, welcoming space that reflects Da Nang's local identity.

The booth is also aimed at promoting the city's brands and supporting sustainable market connections for local producers.

He expects the venue to create an engaging experience where commerce, culture and tourism intersect, allowing visitors to gain a deeper appreciation of Da Nang's heritage and locally produced goods.

On the same day, the municipal department also inaugurated a second ‘Essence of Da Nang’ space at Koi Resort & Residence Da Nang, a five-star beachfront resort in the city's Ngu Hanh Son Ward.

The two display spaces are expected to become reliable shopping destinations for visitors while serving as an effective bridge between local production, trade promotion and tourism development.

The initiative is also intended to reinforce Da Nang's image not only as one of Vietnam's leading tourist destinations and one of its most livable cities, but also as a hub for high-quality products rooted in local identity and competitive in both domestic and international markets.