Familymart to open first flagship store in Tokyo

The Famima Park Azabudai store will feature a stand where customers can purchase takeout items, including coffee, without having to go inside, as well as fitting rooms for the company's original apparel line.

The store was developed in collaboration with NIGO, a Japanese creative director and fashion designer.

FamilyMart aims to make the store "a destination worth going out of your way to visit," President Tatsuo Odani said.

At the Famima stand, the store will offer the company's premium coffee, its signature Fami-Chiki fried chicken and other products.

Customers can enjoy such food items on outdoor benches featuring the company's official character.

Inside the store, people can choose and purchase Convenience Wear-brand clothing from a lineup of about 300 items, while touchscreens and on-site staff will help suggest outfits.

The store also features a rooftop garden with a forest-like design.

The launch of the store is part of FamilyMart's efforts to create new value for convenience stores.

The company plans to open several more stores in Tokyo in line with the same concept.