Gen Z in Vietnam infatuated with music: report

Gen Z describes people born during the late 1990s and early 2000s.

Concerts are a popular way for Gen Z to connect, with those interested in music attending nearly two live events annually.

A significant 95 percent of these fans show a strong interest in merchandise at live events, preferring clothing and posters, and they can easily purchase these items using debit cards and digital payments.

Visa will be the official payment partner for the K-Star Spark in Vietnam – presented by VPBank, set for June 21 at My Dinh Stadium in Hanoi, the company said in a press release on Wednesday.

This collaboration with Ravolution Asia, a leading music festival organizer, marks Visa's first local music sponsorship in Vietnam, demonstrating its commitment to connecting with Gen Z and Millennials through their love for music.

Organized by Ravolution Asia with VPBank as the title sponsor, the event brings top K-Pop stars like G-Dragon, CL, DPR IAN, TEMPEST, and tripleS to Vietnamese youth.

The K-Star Spark in Vietnam – presented by VPBank offers a unique opportunity to connect with a tech-savvy audience.

Through this collaboration, Visa aims to enhance payment convenience, security, and speed, solidifying its leadership in digital payments.

The company adds to the excitement by offering an attractive promotion of a 10-percent discount on all Visa card purchases for event tickets through CTicket.vn, the official ticketing partner, available during the presale at 2:00 pm on May 20 and the public sale at 2:00 pm on May 21.

The K-Star Spark in Vietnam – presented by VPBank marks the first in a series of five music events in 2025 by Ravolution Asia that Visa is collaborating on.