Vietnam News

Saturday, February 14, 2026, 10:03 GMT+7

Hanoi fashion streets packed with Tet shoppers

Fashion and cosmetics streets in Hanoi have been overwhelmed with crowds late into the night as residents rushed to buy clothes, accessories, and gifts in the final days before the Lunar New Year holiday, or Tet, due this week.

Hanoi fashion streets packed with Tet shoppers- Ảnh 1.

Crowds of young people shop on Hanoi’s fashion streets, February 2026. Photo: Hong Quang / Tuoi Tre

Major shopping streets including Chua Boc, Dang Van Ngu, Ba Trieu, Nguyen Trai, and Bach Mai have seen heavy congestion, with sidewalks and stores packed until midnight.

Clothing and cosmetics shops reported operating at full capacity to meet demand.

At a men’s clothing store on Bach Mai Street, Hien Long, 23, and his friends eagerly picked out outfits before returning to their hometowns for the holiday.

On Dang Van Ngu Street, Hoang Tu, 21, carried five bags filled with clothes and cosmetics, saying she had spent part of her Tet bonus on shopping.

Hanoi fashion streets packed with Tet shoppers- Ảnh 2.

Chua Boc Street is packed with shoppers from early evening, Hanoi, February 2026. Photo: Hong Quang / Tuoi Tre

Hanoi fashion streets packed with Tet shoppers- Ảnh 3.

Chua Boc Street is popular among youth for its fashion and local brand stores, Hanoi, February 2026. Photo: Hong Quang / Tuoi Tre

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Hanoi fashion streets packed with Tet shoppers- Ảnh 5.
Hanoi fashion streets packed with Tet shoppers- Ảnh 6.
Hanoi fashion streets packed with Tet shoppers- Ảnh 7.

Women’s fashion stores are overcrowded, forcing customers to squeeze inside, Hanoi, February 2026. Photo: Hong Quang / Tuoi Tre

Hanoi fashion streets packed with Tet shoppers- Ảnh 8.

Security guards manage parking and assist customers at busy shops, Hanoi, February 2026. Photo: Hong Quang / Tuoi Tre

Hanoi fashion streets packed with Tet shoppers- Ảnh 9.

Hanh, a 24-year-old customer, shops for Tet clothes with her friend, Hanoi, February 2026. Photo: Hong Quang / Tuoi Tre

Hanoi fashion streets packed with Tet shoppers- Ảnh 10.

Cashiers work nonstop to handle the surge in customers, Hanoi, February 2026. Photo: Hong Quang / Tuoi Tre

Warm weather forecasts encouraged shoppers to choose lighter clothing, with traditional Vietnamese ‘ao dai’ proving especially popular among young buyers.

A store representative on Dang Van Ngu Street said sales between February 5 and 12 rose 2.5 times compared to normal periods and 40 percent higher than the previous shopping cycle.

Hanoi fashion streets packed with Tet shoppers- Ảnh 11.

Dang Van Ngu Street also sees heavy crowds of shoppers, Hanoi, February 2026. Photo: Hong Quang / Tuoi Tre

Hanoi fashion streets packed with Tet shoppers- Ảnh 12.
Hanoi fashion streets packed with Tet shoppers- Ảnh 13.
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Hanoi fashion streets packed with Tet shoppers- Ảnh 15.

Young customers buy clothes, accessories, and cosmetics, Hanoi, February 2026. Photo: Hong Quang / Tuoi Tre

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Men’s fashion stores report strong demand with long checkout lines, Hanoi, February 2026. Photo: Hong Quang / Tuoi Tre

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Hanoi fashion streets packed with Tet shoppers- Ảnh 18.

By late night, Nguyen Trai and Dang Van Ngu Streets are still congested, Hanoi, February 2026. Photo: Hong Quang / Tuoi Tre

Hanoi fashion streets packed with Tet shoppers- Ảnh 19.

Shops remain busy at 11:00 pm with non-stop customer flow, Hanoi, February 2026. Photo: Hong Quang / Tuoi Tre

Similarly, shops on Chua Boc Street reported expected revenue growth of 10-12 percent compared to last year.

“Customers no longer shop early. They wait until the days right before Tet when the holiday begins,” said a representative of a men’s fashion store.

Many shoppers preferred buying in person rather than online to check product quality directly and avoid delivery delays during the busy season.

Mai Thanh Duong, 22, said shopping at stores gave him confidence in his purchases.

Security guards at stores worked overtime to manage parking and assist customers, while cashiers processed transactions continuously.

Some customers reported waiting 25-30 minutes to complete payments.

By 11:00 pm, streets such as Nguyen Trai and Dang Van Ngu were still crowded, with little space left for motorbike parking.

Hanoi fashion streets packed with Tet shoppers- Ảnh 20.
Hanoi fashion streets packed with Tet shoppers- Ảnh 21.
Hanoi fashion streets packed with Tet shoppers- Ảnh 22.

Men wait outside stores for relatives as parking space runs out, Hanoi, February 2026. Photo: Hong Quang / Tuoi Tre

Minh Duy - Hong Quang / Tuoi Tre News

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