Ho Chi Minh City pedestrian street buzzes with final preparations for cashless day festival

Workers clad in uniforms and safety gear on Friday morning installed LED screens, tested interactive displays, set up booths, and adjusted lighting in preparation to welcome tens of thousands of visitors on Saturday.

As observed by Tuoi Tre (Youth) newspaper reporters on Friday morning, financial institutions, banks, and tech enterprises were busy erecting their branded spaces, completing technical setups, and perfecting visual elements down to the last millimeter.

“Every piece must fit exactly as designed,” said Truong Quynh Dieu, head of a construction team handling booth setups, signage, and printed materials.

“We are racing against time, but accuracy and presentation can’t be compromised,” she said.

With 15 years in organizing events, Dieu praised the scale and relevance of this year’s edition.

"This is not just a promotional campaign, but also it touches real lives.

“I once dropped my wallet while on scaffolding, but now I use e-wallets and cards, so I feel far more secure,” she shared.

Across the street, at Sacombank’s installation zone, Tran Van Hung and his team added finishing touches on Friday morning.

“This is an open space and represents the city’s face,” he explained. “Every detail must be beautiful, safe, and harmonize with the city’s landscape.”

JCB’s team fine-tuned audiovisual displays, while other major players like VPBank, MoMo, VIB, BIDV, and MB Bank also neared completion.

VPBank’s large, visually striking booth stands out with vibrant lighting and constant activity, drawing the attention of passersby.

A Sacombank representative shared that the bank’s goal was to finish the setup before 8:00 pm on Friday.

“Our focus this year is to highlight digital transformation in financial services,” said the representative.

Ting Ting Day set to light up downtown Ho Chi Minh City

The cashless day festival, Ting Ting Day, is set to take place from 7:30 am on Saturday to 9:00 pm on Sunday, as part of the Cashless Day 2025 campaign, held by the Payment Department under the State Bank of Vietnam, Thoi Bao Ngan Hang (Banking Times), Tuoi Tre, the municipal Department of Industry and Trade and the National Payment Corporation of Vietnam (NAPAS).

Themed ‘Cashless Payments Driving the Digital Economy,’ Cashless Day 2025 is the flagship event concluding Vietnam’s five-year initiative to promote non-cash payments, as outlined in the prime minister’s 2021–2025 strategy.

The event features the participation of leading banks, fintech firms, retailers, and e-commerce platforms such as VPBank, HDBank, Mastercard, Visa, Sacombank, Vietcombank, BIDV, MoMo, VIB, TikTok Shop, Saigon Co.op, Vingroup, Pharmacity, L'Oréal, TPBank, VietinBank, and KienlongBank, among others.

Joining ‘Ting Ting Day,’ visitors can explore modern payment technologies, including e-wallets, QR codes, and contactless cards.

The program also features mini-games, financial literacy workshops, and lifestyle exhibits.

An E-Concert with major music stars and two national promotional campaigns promise to elevate the festival’s excitement, along with a concurrent Shopping Season in Ho Chi Minh City.

The cashless day festival is positioned as a strategic move toward fostering modern, transparent, and sustainable consumer habits in Vietnam’s digital economy.