Since Saturday noon, the scenic Bui Hui Meadow in Dang Thuy Tram Commune welcomed some 6,000 visitors for the cultural and tourism festival ‘Night on the Meadow – Touching the Clouds.’

Surrounded by mountains and endless skies, Bui Hui has long been a hidden gem—an untouched natural beauty known only to a few until recently.

In recent years, young explorers uncovered the windswept grassland, capturing dreamy photos that sparked curiosity and slowly drew travelers to this remote corner of central Vietnam.

Yet its distant, rugged location has kept it off most tourists’ radar.

Adding to the challenge, the area lacked a signature cultural or music event that could showcase its charm and attract visitors on a large scale.

Bui Hui remained a ‘sleeping beauty,’ tucked away in the forest.

That changed with the launch of ‘Night on the Meadow – Touching the Clouds,’ organized by the local authorities.

The festival featured music, local food, and tents for overnight stays.

Of the 6,000 visitors, some 2,000 camped under the night sky, enveloped by cool mountain air and soft winds.

“I’d been to Bui Hui before, but this time I truly breathed in the natural beauty and H’Re culture,” said Ai Van, a local visitor.

A mother who came with her family, she praised the performances and traditional dishes, urging stronger media outreach.

“Quang Ngai needs more events like this so that others can discover our home,” she added.

As dusk fell, singers from Ho Chi Minh City took the stage atop the meadow, moving the audience with melodies drifting the rolling clouds and open skies.

Performers themselves were captivated.

“Standing onstage at Bui Hui, surrounded by fresh air and soft winds, I feel like music blends with nature here,” singer Anh Kiet said.

“It’s an unforgettable experience I will share with my friends.”

Nguyen Thi Van, chairwoman of Dang Thuy Tram Commune, called the event “a first step toward making Bui Hui a vibrant cultural and tourism destination.”

“We were pleasantly surprised and thrilled by the turnout after just one event,” she said.

“This marks the beginning of turning Bui Hui’s tourism goal into reality.”

While Quang Ngai has held numerous events highlighting its natural and coastal attractions, few have spotlighted its mountainous interior.

This festival may change that—by turning a previously hidden meadow into a memorable experience.