Jollibee, Highlands Coffee chains in Vietnam fuel strong growth for Philippine parent

According to JFC’s financial report for the period, systemwide sales reached PHP115.1 billion (US$1.95 billion), up 16.8 percent year on year.

The report noted that Jollibee Vietnam and Highlands Coffee were major contributors to the company’s performance.

In the quarter, JFC’s Europe, Middle East, Africa and Asia (EMEAA) markets posted an overall sales increase of 10.7 percent, with Jollibee Vietnam recording particularly strong growth of 25.5 percent.

EBITDA (earnings before interest, taxes, depreciation, and amortization) for Jollibee Vietnam reached PHP298 million ($5.03 million), up 49 percent from a year earlier.

It was the largest EBITDA among JFC’s EMEAA markets outside the Philippines and China.

For the first nine months of 2025, JFC reported PHP1.56 billion ($26.3 million) in EBITDA from Jollibee Vietnam, up 45 percent year on year.

Jollibee Vietnam has recently launched a Christmas season promotion running from December 1, 2025 to January 31, 2026, offering a free reindeer plush toy with certain fried chicken purchases.

The campaign has drawn long lines of customers and delivery drivers at many locations.

The report said Jollibee Vietnam currently holds the top position in market share, revenue and profit within the JFC system, despite ranking third in total stores.

From January to September, JFC opened 14 new stores and closed three underperforming outlets in Vietnam, bringing the nationwide total to 224 restaurants.

Highlands Coffee, JFC’s Vietnamese style coffee chain, reported EBITDA of about PHP666 million ($11.2 million) in the third quarter, up 17.1 percent year on year and the highest level since 2023.

In the first nine months of the year, the chain earned nearly PHP1.91 billion ($32.3 million) in EBITDA, up 9.5 percent from a year earlier and accounting for almost 29 percent of JFC’s EBITDA in its coffee and tea segment

The chain has continued to expand, opening 109 new stores and closing 31 outlets during the first nine months of the year, raising its total network to 928 locations by the end of September.