Da Nang launches long-term creator community, offers perks for tourism promotion
Travel 10:06 26/06/2026Depending on their social media influence and audience size, influencers including key opinion leaders (KOLs) and key opinion consumers (KOCs) promoting Da Nang City will be eligible for benefits such as complimentary airfare, accommodation, destination familiarization trips, production support for their teams, and other incentives.
Vietnam tightens crackdown on influencer-driven scams
In-Depth 20:55 22/11/2025Vietnam is entering its toughest enforcement phase against influencer-led online sales as police launch a wave of criminal investigations targeting pageant winners, most-followed TikTok creators, and KOL/KOC influencers accused of smuggling, selling fake goods, deceiving customers, and evading taxes on a massive scale.
Vietnam to establish alliance for KOLs, KOCs on social media
Vietnam News 10:27 30/07/2025Vietnam will launch its first nationwide alliance dedicated to social media influencers like key opinion leaders (KOLs) and key opinion consumers (KOCs) next month, with a view to fostering responsible digital influence and combating online misinformation.
Ho Chi Minh City launches influencer training to tackle e-commerce violations
Ho Chi Minh City 13:10 23/05/2025Ho Chi Minh City will launch a new training program next month aimed at social media influencers who sell goods online, part of a broader crackdown on legal violations in Vietnam's fast-growing e-commerce sector.
Vietnamese consumers confused by dishonest marketing from influencers
Economy 13:24 15/05/2021Many celebrities actually do not use the products they advertise in real life
