The campaign, aimed at combating smuggling, trade fraud, and fake branded merchandise, has already led to the seizure of numerous items lacking certificates of origin.

Shops selling high-end fashion products—especially bags, shoes, and wallets—along Tran Phu Street and nearby areas have remained closed for several days.

Many have removed signage or blacked out contact details, while others appear to have shuttered completely in anticipation of further inspections.

Retailers on Nguyen Thai Hoc and Hung Vuong Streets, popular shopping destinations for tourists, have also joined the sudden shutdown.

These stores often sell fashion items bearing international luxury brand labels, raising concerns about authenticity.

According to officials, some shops previously targeted in the inspections were found selling counterfeit products labeled as Chanel, Gucci, Louis Vuitton, Dior, Celine, and YSL at prices far below market value.

One notable case occurred in late May at B.L. fashion shop on Tran Phu Street, where authorities discovered a calfskin Chanel 22 bag with gold-plated hardware priced at VND8.6 million (US$329).

A similar model on Chanel's official website sells for nearly VND162 million (US$6,200)—a difference of over 95 percent. That store is now closed.

The Da Nang market surveillance department said their inspections revealed many items displayed as authentic luxury goods but with no verifiable documentation.

The price tags were often suspiciously low, signaling potential violations.

Authorities said the campaign is ongoing and part of their broader efforts to protect consumers and clean up the tourist shopping experience in central Vietnam.