Masan’s people-centered, tech-enabled HR strategy secures 3rd consecutive best workplace award

• Masan human resources strategy aligns with technology investment
• Masan Group named one of the 'Best Companies to Work for in Asia' for the third consecutive year
• Leveraging technology in HR strategy, Masan builds sustainable competitive advantage
• Masan accelerates investment in talent and technology with a Go Global vision

Notably, Masan also secured a ‘double win’ this year with two additional honors: The 'HR Asia Diversity, Equity & Inclusion Award' and the 'HR Asia Tech Empowerment Award.'

These recognitions further affirm the credibility and forward-looking vision of one of Vietnam’s leading consumer and retail corporations.

Masan continues to lead in innovation and technology adoption across all business operations, while building a modern, inspiring, and globally-oriented work environment.

Best Company to Work for in Asia 2025

The 'Best Companies to Work for in Asia' award is a prestigious annual recognition presented by HR Asia, assessing the workplace environments of hundreds of large-scale, high-growth companies across Asia.

The award honors those with outstanding HR practices and exceptional employee benefits.

Masan’s presence on this list for three consecutive years, along with multiple category wins, highlights the company’s long-term vision: an ideal workplace is not just about benefits or working conditions, but about nurturing aspirations and talent—where every employee feels valued, empowered, and supported in their growth.

That is why Masan was also honored in the 'Diversity, Equity, and Inclusion' category, recognizing its efforts to build a diverse, fair, and inclusive culture—where everyone has equal opportunities to grow.

The 'Tech Empowerment Award 2025' underscores Masan’s commitment to leading the digital transformation journey—enhancing employee experience, unlocking potential, and driving productivity.

Strategic investment in HR tech

Over the past 29 years of development, Masan and its subsidiaries have shared one mission: to become a source of national pride by serving consumers.

To realize this ambition, the company understands the importance of investing in human capital.

2025 marks a major milestone as Masan becomes the first Vietnamese corporation to partner with Workday, the world’s leading HR management platform.

With Workday, Masan is building its Future One Tech Platform and a Digital Twin for all 42,000+ employees.

This advancement allows Masan not only to manage operations effectively but also to develop talent at international standards—creating a seamless, modern, and innovative HR experience.

Masan’s strong focus on building a transparent, connected, and modern HR system is, ultimately, an investment in people—the company’s most valuable asset.

This is a strategic move toward building a sustainable competitive advantage.

“At Masan, people are our core value, and technology is our foundation for growth,” Nguyen Tam Thanh, Chief Human Resources Officer (CHRO) of Masan Group, shared.

“Technology is not just a management tool; it’s a lever to empower individuals, enabling them to perform at their best and reach their full potential through continuous learning.

“When people and technology go hand in hand, the organization goes further and becomes more sustainable.

“This award inspires us to KEEP GOING on our journey to serve consumers and conquer new heights.”

Entrepreneurial spirit: From Vietnam to the world

As part of its vision to become a global consumer and retail company and to 'Go Global' by introducing Vietnamese cuisine to the world, Masan has thoroughly prepared its HR strategy—actively attracting top talent both locally and globally in key areas such as Data Science, R&D, and Food Technology.

With a large and diverse workforce of over 42,000 employees from countries including Vietnam, the U.S., Australia, and India, Masan believes that success stems from a diverse and talented team—united by a shared purpose of serving consumers and creating value for the economy, the environment, and society.

“Driven by our entrepreneurial spirit, Masan employees dare to dream big and take bold action to create meaningful, sustainable value for consumers, shareholders, partners, and their own families,” Thanh added.

“The future of Masan belongs to those entrepreneurs who are determined to leave a mark on the global stage.

“This spirit has helped make Masan’s workforce one of its most powerful competitive advantages.”

From its people to its HR strategy, Masan reflects the qualities of a Vietnamese enterprise that values entrepreneurial culture, innovation, and technology as key drivers of growth in the consumer and retail sector.

This is the foundation driving Masan toward its goal of becoming the first Vietnamese company in the Fortune Global 50—a journey of national significance, taking the Vietnamese brand to the world stage.