Tag: "Matsuya"
Vietnamese dish enters Japanese fast-food chain

Vietnamese dish enters Japanese fast-food chain

Economy 16:11 10/09/2025

Popular Vietnamese dish ‘com tam’ (broken rice with pork) has officially made its debut on the menu of Matsuya, one of Japan’s largest fast-food restaurant chains, along with other dishes such as ‘pho’ and ‘bun cha’ (rice noodles with grilled pork and meatballs), opening new doors for the promotion of the Vietnamese food culture under the fast-food model.