Mistakes that would hinder expats’ success in Vietnam

As someone who has worked for years in intercultural consulting, I am often asked: "After moving abroad, what mistakes do people realize they've made?"

Having been both an expat and an intercultural trainer, I have seen patterns repeat.

In this article, I share common faux pas newcomers to Vietnam make and how to avoid them so that integration does not stumble over preventable missteps.

Viewing everything through a Western lens or the lens of your own culture

I often meet expats who unconsciously apply their home-country expectations in Vietnam: "That's how it works where I'm from, so it should work here too."

Examples include asserting individual opinions strongly, debating politics openly, swearing casually, or demanding instant service.

In Vietnam, however, society is still deeply influenced by a respect for hierarchy – age and rank, saving face, and indirect communication (Yes/No is not clear).

Here, subtlety often carries more weight than blunt honesty.

Further, even Asian expats may misunderstand the locals regardless of whether they also have their hierarchy (power distance) value at home, but the gap can be stronger than here, for example.

One common misstep is bringing up politics forcefully in casual conversations. Certain topics are considered sensitive, and Vietnamese may prefer to avoid them unless they bring them up first.

Other unexpected things may come from the time view difference as well. Plans can be changed suddenly here and people are very adaptable to it.

Tip: Observe before you act. Listen more than you speak in the early days, especially on sensitive issues. Adjusting your communication style with cultural awareness will save you from awkward missteps and build trust faster. Be careful with 'reapplying a business model.'

Overlooking 'unspoken etiquette'

Daily life in Vietnam is shaped by subtle social expectations. These are not written laws, but ignoring them can make you appear careless or disrespectful.

Understanding a few basic norms can go a long way in helping you blend in and avoid awkward moments.

Dress modestly, especially when visiting temples or religious sites. Revealing clothing is considered inappropriate, and shorts are generally not respectful enough.

Public displays of affection are also best kept low-key: holding hands is acceptable, but long hugs or kissing in public may still make some locals uncomfortable.

Courtesy and modesty are highly valued. When offering money or gifts to an elder, it is polite to use both hands and add a slight bow rather than handing them over casually.

Flashy displays of wealth, such as designer bags or bold jewelry, can sometimes be seen as showy rather than impressive.

Finally, pay attention to customs around entering indoor spaces. Shoes should always be removed before entering someone's home, a temple, or any room with an altar, as keeping them on can be seen as disrespectful. Hats should also be taken off before entering a house.

Tip: These small gestures of respect are like hidden codes. Following them signals goodwill, earns appreciation, and helps you feel more at home.

Underestimating Vietnamese language and networks

Many newcomers tell me: "I'll be fine with English." That may work for a while, but it creates a wall between you and everyday life.

Even basic Vietnamese like greetings, pronouns, and simple questions can make a huge difference in daily life.

Making a small effort with the language often opens doors that would otherwise stay closed.

It helps you connect more easily with neighbors, drivers, and landlords, and navigate markets, clinics, or government offices with far less stress. Even knowing numbers goes a long way.

Most importantly, it helps build trust: locals often warm up when they see you trying to speak their language, and feel a stronger emotional connection as a result.

Just as important is your network: Vietnamese friends, expat communities, and international support groups. They are your lifeline for practical tips, from safe eateries and shortcuts in paperwork to how to survive the rainy season.

Tip: Invest both in language learning and in building relationships. Together, they form the bridge to a richer, smoother life in Vietnam.

Notes to self-made expats

Expats coming to Vietnam are not always sent by their companies abroad.

There are a number of self-made expats here, meaning they choose to come here to do business, or to find a job later, or to live here and work remotely.

Therefore, they need to take care of themselves more than expatriates sent by their overseas office, in terms of finding accommodation or buying insurance or arranging transportation.

There are some possible mistakes they may make, including forgetting that 'cheap' does not mean 'risk-free.'

One reason Vietnam scored highly in the 2025 ranking is its personal finance index. Most expats rate the cost of living as affordable, with enough disposable income for a comfortable lifestyle.

But newcomers sometimes fall into the trap of thinking: "If everything is cheap, I can cut corners everywhere."

That often leads to skipping essentials such as health insurance, motorbike insurance, or home insurance.

Here lies the danger: a sudden illness, a motorbike accident, or an emergency at an international hospital can leave you with bills far higher than expected.

Tip: Plan for insurance as part of your moving budget. Choose packages that match your situation, whether you are here for study, work, or family life, and do not underestimate the importance of protection.

Another possible gaffe is being too casual with housing and contracts.

Renting in Vietnam can be a maze of informal practices, and without careful attention, newcomers can easily fall into common traps.

Many rental contracts are vague, lacking clear terms on maintenance responsibilities, repairs, or conditions for termination, which can lead to disputes later on.

Skipping a proper inspection is another oversight, as issues like leaks, mold, or pests often only become apparent after moving in.

In some cases, landlords' documents, such as land-use rights or utility bills, are unclear or unverified, leaving tenants exposed.

Cash-only rent payments without receipts are also risky, as they can quickly backfire if disagreements arise.

Tip: Use a reputable agent with good reviews. Visit the property multiple times (including at night or during the rainy season). Put repair and maintenance clauses in writing. And keep receipts for every transaction.

From mistakes to meaningful integration

Vietnam's ranking as the 5th best country for expats in 2025 reflects not only affordability and opportunity but also the warmth of its people.

For newcomers, avoiding these common pitfalls will help you settle in more confidently and enjoy the deeper layers of life here.

As someone who once struggled as an expat myself, in Myanmar, before becoming an intercultural trainer, I know how frustrating those first months can be.

But with awareness and openness, Vietnam can become not just a place to live, but a place to thrive.

* Hana Bui is an intercultural trainer specializing in Vietnam, Laos, Cambodia, Thailand, and Myanmar. She is the author of 'When Global Meets Local: From the Expat Culture Shock to Thriving in Vietnam' and 'When Global Meets Local – How Expatriates Can Succeed In Myanmar.'