Amazon, Vietnam E-commerce Association launch initiative to help young entrepreneurs go global

The event in Hanoi is the first of three, followed by Hai Phong on October 21 and Ho Chi Minh City on October 23.

It drew nearly 200 young entrepreneurs, along with representatives from the Vietnam E-commerce and Digital Economy Agency and the Department of Import and Export under the Ministry of Industry and Trade, the Hanoi Department of Industry and Trade, and the Hanoi Young Entrepreneurs Association.

The program is aimed at businesses with promising products that are ready to expand and reach customers abroad.

Through training, shared experience, and connections to export service providers, it helps these businesses evaluate their readiness, sharpen their digital skills, and plan their global expansion roadmaps according to their size and stage.

The program focuses on building the capabilities a business needs to operate across borders: understanding markets, choosing the right products, building a brand, organizing logistics and payments, bringing technology into day-to-day operations, and using AI to work more productively.

These are precisely the gaps that many small businesses face today.

Research by Access Partnership on ecommerce export opportunities in Vietnam found that micro-, small- and medium-sized enterprises see real potential in e-commerce yet still face significant barriers in knowledge, business models, digital talent, logistics, and operational capacity.

The research also notes that B2C e-commerce could substantially widen export opportunities for Vietnamese businesses once barriers around capability and support services are removed.

The program will focus on three main pillars: government policies and solutions to promote cross-border digital trade; industry insights and practical guidance from experts and Amazon on online exports, global brand building, AI applications, and logistics; and panel discussions bringing together regulators, industry associations, and experts to share experiences and address businesses’ key concerns.

Le Hoang Oanh, director general of the Vietnam E-commerce and Digital Economy Agency under the Ministry of Industry and Trade, said the program would help young entrepreneurs develop the knowledge and capabilities needed to export through e-commerce.

Larry Hu, head of Amazon Global Selling Southeast Asia, said young Vietnamese entrepreneurs, backed by the country’s manufacturing base, entrepreneurial spirit and government support, could build internationally recognized brands, adding that Amazon was proud to support them in reaching global markets.

‘Young Entrepreneurs Go Global Through E-commerce’ is designed for businesses in general, and young-entrepreneur-led businesses in particular, turning broad policy direction into hands-on support that draws on each locality’s distinctive economic strengths to help businesses break through.

Vietnam’s e-commerce has grown tenfold in a decade, reaching US$38.5 billion in 2025, of which B2C import-export accounted for roughly $4.5 billion, a sign that plenty of room for growth remains.