Best Western opens new landmark hotel in KL

Best Western International (BWI), the World’s Largest Hotel Chain® establishes its footprint in Malaysia with the debut of the luxury BEST WESTERN PREMIER brand in the country.

The BEST WESTERN PREMIER Dua Sentral is located in the rapidly developing commercial and business district of KL Sentral with a 35 floor Hotel & Residence tower complimented by an adjacent 35 storey corporate tower. The 357 room property is less than 33 minutes from Kuala Lumpur International Airport via the KLIA Express rail service and a short ride from the city’s main shopping and entertainment districts, making it the perfect place for an important business meeting or a relaxing vacation.

“We are delighted to open this stunning new hotel and introduce our BEST WESTERN PREMIER brand to Malaysia,” said Glenn de Souza, Best Western International’s Vice President International Operations – Asia & the Middle East.

“The location is perfect – just minutes from both the city and airport, it is the ideal place from which to base a business or leisure trip. The hotel’s exquisite facilities also make it a wonderful destination in its own right,” Mr. de Souza added.

The opening of BEST WESTERN PREMIER Dua Sentral marks a major milestone in Best Western’s Malaysian expansion plans. Also opening in 2012 will be the BEST WESTERN Wana Riverside in Melaka, while future developments will see new Best Western hotels rise in Kuala Lumpur, Ipoh, Klang, Shah Alam, Petaling Jaya and Malacca. In total, Best Western will operate 20 properties in Malaysia by 2015, offering more than 1,700 rooms across nine unique destinations.

“I believe by having Best Western in our country, we are now able to offer our tourists with even more choices of hotel services, given that group has three distinct brands: Best Western (core brand), Best Western Plus (upscale) and now Best Western Premier, the luxury brand”, said Datuk Dr. Victor Wee Eng Lye, Chairman of Tourism Malaysia at the Press Launch of BEST WESTERN PREMIER Dua Sentral on 27 August 2012.

As the Pacific winner for the past 5 years of the prestigious TTG Award for the Best Mid-Range hotel group in Asia, and with over 4100 hotels in over 100 countries, Best Western development plans in Malaysia for the next 3 years are one of the most aggressive the industry has seen. It also mirrors the group’s plans and targets set within the region.

“Best Western International is delighted to be an integral partner in the development of the Malaysian hospitality industry in the 21st century. As one of the foremost mid-range lodging providers in Asia we are looking forward to working in close partnership with Tourism Malaysia and our industry partners to put Malaysia firmly on the international map,” said Mr. Naresh Mohan, President and CEO of Trinidad Group of Companies.

Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4,100* independently owned and operated member hotels in 100* countries and territories worldwide. In Vietnam, Best Western manages 5 properties, including Best Western Chancery Saigon Hotel in Ho Chi Minh City, Best Western Dalat Plaza in Dalat, Best Western Sapaly Hotel in Lao Cai, Best Western Pearl River Hotel in Haiphong and most recently, Best Western Premier Indochine Palace in Hue.