Crowds line up for bowls of ‘pho’ during lively night at Pho Day 2025 in Ho Chi Minh City
The atmosphere was bustling on Saturday night as thousands of visitors flocked to Pho Day 2025 held in Ho Chi Minh City to immerse themselves in a distinctive culinary celebration.
Pho vendors worked tirelessly as their kitchens operated at full capacity well into the night.
As of 8:30 pm on Saturday, more than 15,000 bowls of pho had been served to locals, domestic, and international visitors during Pho Day 2025, which is taking place at the former District 1’s Tax Trade Center site, now 135 Nguyen Hue Street in Saigon Ward.
The event kicked off on the same day, and runs until Sunday night.
The festival welcomed an estimated 50,000 visitors who came to explore, taste, and experience the rich culinary offerings of Pho Day 2025 on Saturday.
Tables at Pho Day 2025 stalls are packed with customers. Photo: Quang Dinh / Tuoi Tre
A representative of Pho Thin Bo Ho shares that her stall serves over 1,000 bowls of 'pho,' December 13, 2025. Photo: Quang Dinh / Tuoi Tre
Visitors crowd pho stalls during Pho Day 2025 in Ho Chi Minh City, December 13, 2025. Photo: Quang Dinh / Tuoi Tre
Nguyen from Pho Nho Pho Nui says she is not sure how many bowls her stall has sold, but it is close to selling out the quota of 1,000 bowls for the day, December 13, 2025. Photo: Quang Dinh / Tuoi Tre
Pho Day 2025 is livelier at night than during the daytime, December 13, 2025. Photo: Quang Dinh / Tuoi Tre
Diners are attracted by bowls of 'pho' served by Pho H'Mông Village. Photo: Quang Dinh / Tuoi Tre
A wide range of activities during Pho Day 2025 draw visitors, December 13, 2025. Photo: Quang Dinh / Tuoi Tre
Pho Day (December 12) enters its ninth year under the theme 'Elevating Vietnamese Rice – Reaching Five Continents.'
This year’s edition features nearly 30 well-known and distinctive pho brands across the country.
The festival is treating diners to a wide range of pho varieties, each reflecting the culinary identity and cultural nuances of different regions.
With each bowl priced at VND40,000 (US$1.5), Pho Day 2025 is expected to serve more than 20,000 bowls over two days.
The organizers have been committed to allocating at least 10 percent of pho sales revenue to the ‘Pho of Love’ initiative, which will cook and serve pho to residents in flood-hit areas of Dak Lak Province.
Pho Day is an annual event supported by the Department of External Relations and Cultural Diplomacy under the Ministry of Foreign Affairs, the Trade Promotion Agency under the Ministry of Industry and Trade, the Ho Chi Minh City Department of Industry and Trade, and the Vietnam Culinary Culture Association.
It has been organized for many years in coordination with Tuoi Tre (Youth) newspaper with diamond sponsorship from Acecook Vietnam Joint Stock Company.
This year’s event is also supported by additional partners, including HDBank, Cholimex Food JSC, SATRA, and Suntory PepsiCo, among others.
Tieu Bac - To Cuong / Tuoi Tre News
Link nội dung: https://news.tuoitre.vn/crowds-line-up-for-bowls-of-pho-during-lively-night-at-pho-day-2025-in-ho-chi-minh-city-103251214090234459.htm