E-commerce platforms in Vietnam largely free of counterfeit goods: deputy trade minister

Speaking at a government press briefing, Tan said the country's e-commerce sector is growing rapidly, with projected expansion of 25-27 percent in 2025. 

He said online platforms make goods more accessible to consumers and contribute to overall economic growth.

"Enterprises putting goods on e-commerce platforms basically do not sell counterfeit or pirated products. If there are any, it is only a small number mixed in," Tan said, while acknowledging that fake, low-quality, and intellectual property-infringing goods still exist.

Tan outlined a range of measures aimed at curbing fake goods online, including stronger legal frameworks for e-commerce management, clearer responsibilities for businesses and regulators, and coordinated enforcement by government agencies. 

The Ministry of Industry and Trade is currently reporting to the National Assembly on updates to the E-Commerce Law, which clarifies accountability for all parties involved on e-commerce platforms.

He also emphasized the responsibility of platform operators to monitor product quality, verify invoices and origin, and remove counterfeit listings within 24 hours of detection. 

Authorities continue to inspect warehouses and production facilities suspected of producing counterfeit goods.

"With the speed of e-commerce growth, consumers now have confidence in this new method of trade," Tan said.

"Government forces will work together to prevent and remove counterfeit and pirated goods from the market."