Fortune names Masan Consumer among SE Asia’s best workplaces in 2025

This marks the first year that Fortune has expanded the ranking to Southeast Asia, highlighting companies that provide exceptional work environments.

Inclusion in this prestigious global ranking reflects Masan Consumer’s approach to putting employees at the center of its operations and fostering conditions where staff can maximize their potential.

Recognizing top workplaces in Southeast Asia

According to Fortune, the list highlights organizations that combine strong business results with high-quality employee experiences amid Southeast Asia’s rapidly growing economies.

Based on the Great Place to Work® survey methodology, the ranking evaluates companies where employees demonstrate strong trust in the organization, pride in their work, and high levels of team spirit.

The assessment process relies heavily on verified employee feedback, supplemented by an in-depth review of corporate culture and human resources strategies.

Over 1.3 million employees participated in workplace surveys, contributing more than 550,000 validated responses.

Masan Consumer’s inclusion reflects the company’s ongoing efforts to enhance employee experiences and maintain a professional, dynamic work environment.

Fortune, known for its global rankings such as the Fortune Global 500, Most Powerful Women, and 100 Best Companies to Work For™ in the U.S. and Europe, recognizes companies that set high standards in organizational culture and talent management.

Comprehensive HR strategy at Masan Consumer

For three consecutive years (2023–2025), Masan Consumer (UpCOM: MCH) has been recognized as a Great Place to Work, based on surveys of more than 5,000 employees nationwide.

In 2025, 91 percent of surveyed employees rated Masan Consumer as an excellent workplace, up four percentage points from the previous year.

Across all metrics in the Trust Model, including Trust, Respect, Fairness, Pride, and Camaraderie, the company showed improvements of 2–4 points compared with prior surveys.

The results underscore Masan Consumer’s comprehensive human resources strategy, which insists on creating a collaborative and innovative work environment where employees are empowered to develop their potential and contribute to organizational success.

The company has invested in structured training and development programs, competitive compensation packages, and efficient, employee-friendly HR systems to support performance and growth.

Founded nearly 30 years ago, Masan Consumer focuses on serving Vietnamese consumers through a diversified FMCG portfolio, including seasonings, instant foods, beverages, and personal and household care products.

Its brands include CHIN-SU, Nam Ngu, Omachi, Kokomi, and Wake-up 247.

Masan Consumer products are present in over 98 percent of Vietnamese households and exported to more than 26 countries.

In 2025, Masan Consumer also received the Enterprise of Choice 2025 award from CareerViet, a nonprofit survey recognizing the most attractive multi-category FMCG companies for talent.

Beyond awards, the recognition affirms Masan Consumer’s ability to build employee trust and engagement, reflecting the tangible impact of its HR policies and strategies.

It provides a foundation for the company to continue attracting and nurturing talent while maintaining a strong presence in the Vietnamese market and expanding internationally.