Hong Kong channels billions in FDI to support Vietnamese businesses to ‘go global’

A digital push in B2B trade

The event takes place in the context of the Vietnamese Ministry of Industry and Trade accelerating its 2025 digital economy goals, compelling international trade promotion organizations to change their traditional market approach.

Instead of focusing solely on on-site transactions during the three exhibition days, A 'hybrid' connection model (combining in-person and online) has come into play to facilitate ongoing business connections beyond the fair period.

The core of this strategy is the new digital trade platform, allowing Vietnamese and Hong Kong enterprises to maintain negotiations and sourcing activities continuously throughout the year.

At the event at the Saigon Exhibition and Convention Center (SECC), a delegation of 15 Hong Kong enterprises offers a diverse range of product options across multiple categories.

The event serves as a platform that enables Vietnamese SMEs to directly access global supply-chain networks through Hong Kong as a strategic gateway, rather than taking longer, indirect routes.

'Quality+' standards and the rise of smart products

The presence of Hong Kong companies at the expo demonstrates not only symbolic engagement but also the depth of their operational commitment to Vietnam.

The Hong Kong Pavilion has attracted a steady flow of visitors, creating a vibrant atmosphere of commercial activity.

Vietnamese businesses, from major distributors to growing enterprises, are turning to this event to seek broader opportunities in the near future, leveraging Hong Kong as a strategic bridge.

This strong interest not only highlights record-breaking bilateral trade momentum but also reflects Hong Kong's commitment to supporting Vietnam's global expansion through technology and smart logistics.

On site, Hong Kong companies focuses on presenting products that meet the 'Quality+' standard – a hallmark of premium quality and advanced design.

This year's product lineup shows a clear shift toward technology-enhanced consumer goods and lifestyle-driven innovations.

Key attractions for buyers include AI-integrated toys, smart devices, and innovative consumer products with practical applications.

Visitors are able to test product features and instantly scan QR codes to access supplier profiles and sourcing data on HKTDC's digital platform.