In southern Vietnam, flower festival draws nearly 1.2 million visitors in nine days
The second Sa Dec Flower and Ornamental Plants Festival in Dong Thap Province, southern Vietnam attracted more than 1.17 million visitors over nine days, including around 1,700 international visitors, according to local authorities.
People visit the second Sa Dec Flower and Ornamental Plants Festival in Dong Thap Province, southern Vietnam. First held in 2023, the festival has quickly grown into a major tourism event in Dong Thap. Photo: Dang Tuyet / Tuoi Tre
At the closing ceremony held on Sunday evening, the Dong Thap People’s Committee said the festival, which ran from December 27, generated over VND468 billion (US$17.8 million) in revenue from tourism experiences, sightseeing services, food and beverage sales, and the sale of flowers and ornamental plants.
During the festival, OCOP (One Commune One Product) booths from across the Mekong Delta region recorded combined sales of more than VND6.5 billion ($247,430).
One of the highlights was a hot-air balloon showcase and the Sa Dec Lantern Night event on December 31, which drew more than 250,000 people to Sa Dec Square.
Hot-air balloon performances held from January 1 to 4 continued to attract large crowds, bringing in more than 578,000 visitors over four days and significantly boosting revenue.
OCOP (One Commune One Product) booths at the festival. Photo: Dang Tuyet / Tuoi Tre
Decorative installations of the second Sa Dec Flower and Ornamental Plants Festival will remain on display for visitors through the Lunar New Year (Tet), which falls on February 17, 2026. Photo: Dang Tuyet / Tuoi Tre
Dang Tuyet - Dong Nguyen / Tuoi Tre News
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