Lamborghini to withdraw current EV launch plan

As the reason, Winkelmann said that the EV penetration curve is "flattening."

The Italian luxury sports car maker will focus on plug-in hybrid vehicles going forward, he added.

While promoting an electrification strategy since 2021, including a transition to PHVs, Lamborghini had aimed to release its first EV around 2030.

He said, however, "The acceptance of the full electric car for our type of cars and for our customers was already low, and now it's even lower than before."

Facing challenges in ensuring ride comfort as well as low customer acceptance, Lamborghini reconsidered the EV strategy and decided to concentrate on PHVs instead, he said.

Still, Winkelmann said in the interview, held in Tokyo on Wednesday, that Lamborghini will maintain its research and development activities on EV technology.

Lamborghini wants to launch the best EV "when the market is ready" although what kind of model it would be and when it will be rolled out are unclear at the moment, he said.