Masan Group drives innovation for sustainable development

This year, Masan Group was honored in two key categories—Outstanding CSR Initiative (Social criteria) and Excellence in Corporate Governance (Governance criteria)—at the Top 50 Corporate Sustainability Awards (Top 50 CSA), hosted by Nhip Cau Dau Tu magazine. 

This marks the fourth consecutive year that Masan has earned a spot in this prestigious ESG (Environmental, Social, and Governance)-focused ranking.

Driving innovation for sustainable growth

As Vietnam's leading consumer and retail group, Masan is recognized for its wide-reaching influence on over 100 million Vietnamese consumers. 

The company's sustainable development initiatives are centered on creating both economic and social value.

A standout aspect of Masan's sustainable development strategy lies in its impressive achievements in innovation-driven progress:

- 100 percent of Masan's manufacturing facilities are certified to international standards including FSSC 22000, ISO 22000, and HACCP for food safety management.

- 100 percent of key products and services are reviewed for compliance with product information and labeling standards.

- Masan has also launched a Sustainable Supply Chain Code of Conduct, setting clear principles and requirements for responsible sourcing and ethical supply chain practices.

In 2023, Masan established a Group-wide ESG Committee to oversee all sustainability-related matters. 

This committee drives the Group's ESG agenda and works closely with all business units and internal functions to embed sustainability into every facet of operations—through policies, processes, innovations, programs, and ESG rating and certification systems.

Transparency is another priority. Masan ensures customers have full access to product information so they can make informed purchasing decisions. 

To achieve this, the company has rolled out initiatives such as enhanced labeling, QR code tracking for better traceability, and continuous product innovation.

For example, Masan MEATLife has successfully implemented a traceability system for its chicken, pork, and processed meat products, allowing consumers to scan QR codes and access detailed information about each product's journey from farm to shelf.

Masan's R&D team continuously updates its technology and improves product formulas to enhance nutritional value. 

With years of experience and a deep understanding of Vietnamese consumers, the company's local expert team has played a key role in launching market-favorite products. 

Since its launch in 2023, the Consumer Insight Center has actively engaged with the Consumers in Love community—loyal fans of Masan brands—to crowdsource ideas and identify emerging consumer needs in real time.

Committed to community development, social responsibility

Alongside innovation, Masan is deeply committed to corporate social responsibility (CSR). 

Its impactful initiatives focus on economic development, infrastructure, healthcare and nutrition, education, and community support—with estimated financial contributions totaling over VND144 billion (US$5.5 million) in 2024. 

These efforts not only support local development but also provide meaningful financial and in-kind assistance to communities across Vietnam.

As part of a national initiative to eliminate substandard housing, Masan contributed VND100 billion ($3.8 million) to Lao Cai Province through the program 'A Home for My People,' organized by the Vietnamese government and the Central Committee of the Vietnam Fatherland Front.

Masan High-Tech Materials has completed five key projects, including installing clean water systems for local households—helping improve rural living standards. 

Other initiatives include bridge construction in Bac Lieu and agricultural irrigation development on Ly Son Island of Quang Ngai Province by Masan Consumer Holdings (MCH), aimed at ensuring affordable water access for farmers.

A highlight in healthcare and nutrition, the initiative 'One Million Meals with Meat,' a partnership between CHIN-SU and the Fund for Underprivileged Students in Remote Areas, has provided essential nutrition to disadvantaged children, backed by a VND10 billion ($382,400) budget for 2024–25. 

In Ho Chi Minh City, 35 life-saving heart surgeries for children from low-income families were sponsored through a collaboration between MCH and the Sponsoring Association for Poor Patients.

At Masan, ESG is not just a direction—it is an integral part of the company's core strategic framework. 

In 2025, Masan will continue to accelerate its sustainability agenda across three strategic pillars: innovation-driven growth, environmental and community responsibility, and trust from employees and consumers.