Miss Business World Beauty in Malaysia crowns only Vietnamese contestants despite global branding

Lucy Ha, from Ho Chi Minh City, was crowned the winner at the competition’s final night in Kuala Lumpur on Sunday.

All other major honors — including first, second, and third runner-up positions, as well as a special ambassador title — also went to participants from Vietnam.

According to organizers, the pageant is held annually to celebrate the beauty, intelligence, and leadership of Vietnamese businesswomen around the world.

This year’s event featured nearly 30 contestants and marked the seventh edition of the competition.

First runner-up went to Vu Thi Hong Ngoc, while Ngo Thi Dieu Linh and Tran Thi Thuy Linh were named second runners-up.

Third runner-up was shared by Pham Tuyen, Le Trieu Uyen Phuong, and Nguyen Thanh Huyen.

Tran My Hanh was named Miss World Beauty Ambassador.

The pageant has previously been held in the Philippines, Thailand, South Korea, Singapore, Indonesia, and Vietnam.

While the pageant is described as international, this year’s results reflected its stated mission of promoting Vietnamese women in business, regardless of location.

During the Q&A round, Ha responded to a question about the proliferation of beauty pageants, saying the key lies not in the number of contests, but in how winners use their titles.

She emphasized the importance of responsibility and contributing to the community.

Organizers said the competition also included philanthropic activities as part of its program.