Nearly 400 counterfeit fashion items seized at Saigon Square

Two stalls at one of the city’s most popular shopping centers were penalized for selling counterfeit products mimicking international luxury brands.

At kiosk 47T-49T, operated by Ngo Thi Hang Nga, officials discovered leather wallets branded as Hermes being sold for just VND150,000 (US$5.7) each.

Besides, handbags labeled with world-famous brands such as Chanel, Gucci, and Louis Vuitton were priced at VND280,000-380,000 ($10.7-14.6) each, much lower than prices listed on the official websites of these brands.

Similarly, at kiosk 3B+9D, run by Vo Thi Kieu Oanh, T-shirts featuring logos of well-known brands such as Lacoste, Boss, and Polo were on sale for VND100,000-VND150,000 ($3.8-5.7) each.

Market surveillance forces booked the vendors and temporarily confiscated nearly 400 counterfeit items from both stalls.

Over the last few weeks, market surveillance teams have maintained a strong presence at Saigon Square to monitor business activities.

As a result, many retailers have closed their stalls or attempted to move their goods out of their retail points to avoid inspection.

A representative from the agency stated that inspections of well-known locations involved in the trade of counterfeit, untraceable, or intellectual property-violating goods will continue as part of a long-term strategy.

Merchants were encouraged to shift to legally compliant goods to promote the domestic market, enhance the shopping experience, and build trust with both local consumers and international visitors.