Shein bans sex dolls from marketplace after France threatens to shut it down
PARIS -- Shein imposed a total ban on sex dolls in its marketplace and suspended the "adult products" category after French Finance Minister Roland Lescure threatened on Monday to ban the Chinese online retailer in France if it ever sold childlike sex dolls again.
People protest against the sale of child-like sex dolls by Chinese fast-fashion retailer Shein during a demonstration in front of the Bazar de l'Hotel de Ville, Le BHV Marais department store, ahead of the opening of Shein's fast fashion first permanent shop in Paris, France, November 3, 2025. The slogans on placards read "Shame on Shein!", "Shein is complicit in child pornography" and "BHV, your shop window shouldn't hide this shame". Photo: Reuters
The company said it imposed "strict sanctions" on the merchants and strengthened controls by extending a keyword blacklist to prevent would-be sellers from circumventing its rules.
"While each seller is responsible for their own listings, Shein does not tolerate any violation of its internal rules and policies," it said in a statement hours after Lescure's threats.
A view shows banners of Chinese fast-fashion retailer Shein on the facade of the Bazar de l'Hotel de Ville, Le BHV Marais department store, ahead the opening of Shein's fast fashion first permanent shop in Paris, France, November 3, 2025. Photo: Reuters
France's consumer watchdog known as DGCCRF said late on Saturday it spotted the dolls on Shein along with several other pornographic items such as adult-looking sex dolls, and reported the matter to judicial authorities. Shein pulled childlike sex dolls from its marketplace on Sunday.
Shein is set to open its first ever brick-and-mortar shop in BHV department store in central Paris on Wednesday.
People protest against the sale of child-like sex dolls by Chinese fast-fashion retailer Shein during a demonstration in front of the Bazar de l'Hotel de Ville, Le BHV Marais department store, ahead of the opening of Shein's fast fashion first permanent shop in Paris, France, November 3, 2025. The slogans on placards read "Shame on Shein!", "Shein is complicit in child pornography" and "BHV, your shop window shouldn't hide this shame". Photo: Reuters
Fashion retailer Shein's logo is seen at its pop-up store at immersive retail space Future Stores, ahead of its opening on September 26, in London, Britain, September 24, 2025. Photo: Reuters
Reuters
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