Vietnam Airlines promotes Hanoi autumn tourism, offers up to 10% off fares
Vietnam Airlines and Hanoi are rolling out autumn food, cultural, sports and music events to attract tourists, with the carrier offering discounts of up to 10 percent on domestic flights to the capital from September 18.
Vietnam Airlines launches annual 'Touch Hanoi's Autumn 2026' campaign. Photo: Vietnam News Agency
On Friday afternoon, the Hanoi People’s Committee and Vietnam Airlines launched the annual 'Touch Hanoi's Autumn 2026' campaign, under the theme 'Five Senses, A Thousand Emotions.'
A new feature of the program is its approach to autumn through the five senses, with five touchpoints allowing visitors to experience Hanoi through its flavors, scents, music, movement and urban colors.
The program is part of a 2025-30 cooperation agreement between Vietnam Airlines and Hanoi to develop culture and tourism.
Dang Anh Tuan, deputy general director of Vietnam Airlines, said autumn was a distinctive advantage for Hanoi’s tourism.
Therefore, 'Touch Hanoi's Autumn' was developed as an autumn tourism product connecting air travel with the city’s culture, services and urban activities.
According to Pham Tuan Long, director of the Hanoi Department of Culture, Sports and Tourism, the campaign goes beyond promoting destinations, aiming to stimulate tourism demand, increase visitor numbers, encourage longer stays and give tourists more reasons to return to Hanoi.
Long said he expected 'Touch Hanoi's Autumn 2026' to become a distinctive tourism product for the capital, contributing to the implementation of Resolution 80 on developing Vietnamese culture in a new era.
As part of the campaign, Vietnam Airlines will connect with embassies, international organizations and travel companies to expand promotional channels.
The airline will also offer discounts of up to 10 percent on all domestic flights to Hanoi from September 18, along with special service packages for participating visitors.
The campaign will begin with 'Touch Autumn Flavors' and 'Touch Autumn Scents.'
On the special 'Touch the Moon' flight celebrating the Mid-Autumn Festival on September 25, passengers will be served a menu inspired by Hanoi’s autumn flavors.
The menu will feature com, a traditional young green rice delicacy, ripe dracontomelon, persimmons and other local specialties, offering travelers a taste of Hanoi’s food culture while in the air.
From October 2026, the seasonal culinary experience will be expanded to selected domestic and international Vietnam Airlines flights through business-class meals.
The airline’s signature LotuScent fragrance will also be used as part of the onboard experience, adding the scents of Hanoi’s autumn to the campaign.
Music will take center stage at the Vietnam Airlines Classic - Hanoi Concert, scheduled for October 2 and 3 at Ho Guom Opera House in central Hanoi.
The concert is part of 'Touch Autumn Sounds,' one of the campaign’s five experiences, and aims to showcase Hanoi not only for its historic heritage but also for its contemporary arts scene.
The campaign will then turn to sports and outdoor activities under 'Touch Autumn Rhythms.'
The highlight will be an open dragon boat and stand-up paddleboard competition on West Lake on October 3 and 4.
Combining competitive sports, the lake setting and elements of traditional culture, the event is designed to offer an outdoor experience for local residents, tourists and international visitors.
Vietnam Airlines will continue the sports program with the Vietnam Airlines Lotusmiles Invitational 2026 golf tournament for customers and business partners, scheduled for November 7.
The campaign will conclude with 'Touch Autumn Colors' and the Run for Love community race on October 25.
Thousands of runners will pass through areas that showcase Hanoi’s historic heritage alongside its modern urban life, turning the city’s autumn into an experience the community can participate in directly.
Van Giang - Ngoc An / Tuoi Tre News
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