Visa advances digital payments in Vietnam with Cashless Day 2025, innovative payment solutions

At the conference themed 'Cashless Payments Driving the Digital Economy' on Saturday, Visa will present regional case studies on a variety of solutions aimed at making cashless payments more convenient across the public sector, enterprises, and for individual users.

These include the use case of Diia, the digital citizen application in Ukraine empowered with Visa credentials to enable the digitization of public services payment and to accelerate government support for underserved communities; Visa Accept, which enables micro-sellers to accept electronic payments easily; and the integration of Visa as a funding source in Vietnam's most popular e-wallets enhancing the overall customer experience.

Visa's involvement extends beyond the conference, with a series of partner collaborations and communication initiatives throughout the campaign period.

During the Cashless Festival – Ting Ting Day, to be held from Saturday to Sunday, Visa will co-host engaging activities such as digital experiences, voucher giveaways, and promotional gifts to encourage the adoption of cashless payments via the UrBox loyalty platform, alongside Starbucks promotions for contactless and mobile payments at the Ting Ting Life area.

As a leading digital rewards provider, UrBox partners with Visa on the UP Rewards program, enabling cardholders to link their Visa card, earn up to 20 percent back in points at over 300 merchants, and redeem them for eVouchers from more than 600 brands.

In the Ting Ting Wow space, in collaboration with Shinhan Bank Vietnam, Visa will also showcase solutions for small-sized and medium-sized businesses at a dedicated booth, helping business owners better manage their finances, optimize spending, collect reward points, and access premium services.

"Digital payments and mobile solutions are playing a vital role in powering Vietnam's booming digital economy, and we're committed to driving this growth through our technology," said Dung Dang, Visa country manager for Vietnam and Laos.

"Visa is proud to support the Vietnamese government, our clients, and partners in their digital transformation journey."

The company continues to strengthen its partnerships in Vietnam, particularly with banks, leading technology companies, and innovators in public services.

Through Visa Government Solutions, Visa is enhancing transparency and efficiency in public sector transactions, supporting e-government services and smart transportation infrastructure.

Through Cashless Day 2025, Visa once again affirms its role as a strategic partner in connecting stakeholders – ranging from government and businesses to consumers – to realize the national goal of digital payments, while expanding financial access for the community.