Bringing Japanese sake to Southeast Asia - The shared future of Asia and Japan
World 20:16 26/11/2025As domestic demand for sake remains sluggish, moves to seek opportunities abroad are spreading. One region drawing particular attention is Southeast Asia, often described as a 'center of global growth.' With young populations and rising income levels, countries across the region have become the focus of joint initiatives by both government and industry to raise awareness of the appeal of Japanese sake.
In the heat of Ho Chi Minh City, a team is crafting sake with Vietnam’s globally acclaimed rice
In-Depth 11:14 02/05/2025There are many ways for a restaurant to leave a lasting impression on diners: online reviews, word-of-mouth recommendations, massive advertising campaigns, or sometimes just a sake drink that unexpectedly sparks curiosity.