Electronic billboards featuring Tuoi Tre (Youth) Newspaper's 50th anniversary logo have been placed in prominent locations across Vietnam, attracting widespread attention as the newspaper marks its 50th anniversary (September 2, 1975 – September 2, 2025).

Over the past months, Tuoi Tre has organized several activities to celebrate its 50th anniversary, including inviting local musicians to compose songs about the newspaper, a writing contest titled 'Dau An Tuoi Tre Trong Toi' (Tuoi Tre’s Imprint on Me), and a logo and slogan design contest.

The logo and slogan design contest alone received more than 500 emails, containing thousands of logo designs and slogan ideas from readers over a period of more than two months.

To promote Tuoi Tre to readers nationwide on its 50th anniversary, the newspaper has installed electronic displays featuring the anniversary logo at key locations, including Noi Bai Airport in Hanoi, Da Nang Airport in Da Nang, Cam Ranh Airport in Khanh Hoa Province, major streets across Ho Chi Minh City such as Nguyen Hue and Bui Vien Walking Streets, Ho Chi Minh City metro stations, and the central areas of many other cities and provinces.

Arriving in Khanh Hoa Province around mid-August, Lee Jae Eun, 34, a tourist from South Korea, said she had seen Tuoi Tre’s 50th-anniversary logo in Ho Chi Minh City while traveling with her family the previous week.

The tourist expressed surprise at spotting the logo again during her visit to Nha Trang.

“About a week ago, I saw this newspaper’s logo in central Ho Chi Minh City, and tonight, while walking along the Nha Trang beach, I saw it once again,” Lee said.