Vietnam must build stronger branding to elevate its premium rice: VFA chairman
Vietnam News 17:09 15/11/2025Vietnam possesses many high-quality rice varieties, yet most remain unfamiliar to global consumers due to weak branding, inconsistent market positioning and the absence of a long-term strategy, according to Do Ha Nam, chairman of the Vietnam Food Association (VFA).
Vietnam’s ST25 rice wins World’s Best Rice Award 2025
Economy 17:23 09/11/2025Vietnam’s renowned ST25 rice has once again made global headlines by winning the World’s Best Rice Award 2025, held in Phnom Penh, Cambodia, marking the third time the Vietnamese rice has been crowned the world’s finest.
In the heat of Ho Chi Minh City, a team is crafting sake with Vietnam’s globally acclaimed rice
In-Depth 11:14 02/05/2025There are many ways for a restaurant to leave a lasting impression on diners: online reviews, word-of-mouth recommendations, massive advertising campaigns, or sometimes just a sake drink that unexpectedly sparks curiosity.
Korean makgeolli meets Vietnam’s finest rice in Lee Minkyu’s brewing journey
Vietnam Life 10:27 01/05/2025In recent years, Vietnamese rice has won international awards and inspired new ideas, becoming more than just a daily food as it takes on new roles like being the key ingredient in Korean makgeolli brewed in Vietnam.
Vietnam's ST25 rice used in dishes at Japanese Cabinet Office
Vietnam News 16:30 04/09/2022ST25 rice was used in the fried rice dishes during Friday’s lunchtime at the Japanese Cabinet Office
Vietnam’s specialty rice gains international acclaim at World’s Best Rice Contest 2020
Vietnam News 18:31 06/12/2020It claimed the runner-up prize in the competition
