Tag: "Swatch"
Swatch's 'drop culture' gamble takes leaf from Labubu, Popeyes playbook
World 15:36 19/05/2026Swiss watchmaker Swatch and luxury partner Audemars Piguet are betting big on a Gen Z "product drop" culture - buzzy, often limited launches that have helped spur sales from Labubu dolls and Nike trainers to Popeyes chicken.
For Swatch, the clock is ticking on strategy overhaul
World 15:42 11/02/2026Swatch needs to revive innovation, slim its brand portfolio and overhaul governance if the Swiss watchmaker is to reverse years of falling profits and rebuild investor confidence.
Swatch ad that sparked backlash puts focus on risky campaigns amid diversity rollbacks
World 16:28 21/08/2025In an era of short attention spans and a White House that has declared war on diversity programs, companies are embracing edgier marketing. But the strategy can carry risks.
