Tokyo Toy Show opens at Tokyo Big Sight on Thursday.
Bandai Co. is displaying the Tamagotchi ring, a 2.8-centimeter device that commemorates the 30th anniversary of the debut of its iconic Tamagotchi virtual pet series. It allows users to raise 30 different characters.
The company has a section dedicated to the popular manga and anime franchise "Chiikawa."
Among the products on display is the Chiikawa Phone Smart, a toy equipped with a camera and apps that allows children to enjoy a realistic smartphone experience.
Tomy Co. is exhibiting a model of Plarail railway toys designed after the iconic Doctor Yellow high-speed test train. Its 47-centimeter length allows it to run powerfully on the track.
Some toys reflect recent social trends, such as MegaHouse Corp.'s Investment Ranking, a board game in which players grow their wealth by investing in stocks and cryptocurrencies.
Amid rising electricity fees, Bandai's power generator-like toy, designed with a character from the children's picture book and anime series "Anpanman," teaches children about the importance of electricity as they enjoy sounds and lights generated by power produced through a hand crank.
The Tokyo Toy Show will run through Sunday at the Tokyo Big Sight convention center.
The Japanese toy market hit a record high of 1,166.4 billion yen in fiscal 2025, which ended last March, according to the Japan Toy Association, which organizes the show.
Max: 1500 characters
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