Tourism promotion in Vietnam: NATO is the name of the game

In this age of Internet slang, NATO does not merely stand for the North Atlantic Treaty Organization, but also “No Action, Talk Only,” an attitude many industry insiders strongly agree best describes the way Vietnam promotes its tourism.

The term NATO is now common among Vietnamese travel firms whenever they are asked about the country’s tourism promotion efforts, the director of a major tour organizer has told Tuoi Tre (Youth) newspaper.

“NATO is the abbreviation of ‘No Action, Talk Only’ and it’s how Vietnam promotes its natural beauty,” he said.

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