Vietnam Airlines launches major promotional campaign featuring nearly 140 tourism events

The campaign was announced during the press conference for National Tourism Year - Gia Lai 2026.

Activities include trade fairs, roadshows, and familiarization tours across key markets such as Europe, Australia, Northeast Asia, and Southeast Asia.

The national flag carrier also signed a memorandum of understanding with the administration of Gia Lai Province in central Vietnam, pledging strategic cooperation during the National Tourism Year.

The agreement focuses on enhancing air connectivity, developing high-quality tourism products, and promoting Gia Lai as a distinctive destination in Vietnam’s Central Highlands.

Both sides agreed to strengthen communications and marketing, leveraging Vietnam Airlines’ international network to showcase Gia Lai’s cultural and natural attractions.

The collaboration aims to stimulate local economic growth while setting an example for other provinces to partner with the national carrier in sustainable tourism development.

Nguyen Quang Trung, executive vice president of Vietnam Airlines, said the airline views promoting Vietnam’s culture and tourism as a national responsibility.

“Through connecting destinations, markets, and international partners, we want to help Vietnam rise higher on the global tourism map,” he added.

Over its 30-year history, Vietnam Airlines has organized about 1,500 cultural and tourism promotion events in 32 countries and territories, reaching nearly 40 million customers.

The 'Fly High, Vietnam’s Aspirations' campaign is expected to lay the foundation for long-term tourism promotion strategies, enhancing Vietnam’s competitiveness and global visibility.

Organizers hope to present Vietnam as a dynamic, culturally rich, and globally integrated destination.