Vietnam beauty expo opens with 3,000 brands from 24 countries, territories

The three-day event, held at the Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City, showcases cosmetics, spa equipment, packaging, and raw materials used in the beauty industry.

The organizer, Informa Markets Vietnam, said it spans 17,600 square meters.

“There is growing interest from Japanese and European companies, particularly those looking to expand in Vietnam,” said Phuong Pham, project manager at Informa Markets Vietnam.

The event includes a business matchmaking program connecting international exhibitors with Vietnamese distributors, spa owners, and importers.

Vietnam’s cosmetics market was valued at US$2.4 billion in 2024, up 3.4 percent from the previous year, according to a report by equity investor Kirin Capital.

The market is forecast to reach $2.7 billion by 2027.

Singapore led cosmetics exports to Vietnam in January–November 2024 with $380 million, followed by South Korea and China.

Online sales of premium cosmetics reached $265 million in 2024 and are projected to grow to $644 million by 2033, the report said.