Thousands of people flocked to the Vietnam Phở Festival 2025 at Our Tampines Hub in Singapore on Saturday, where many pho stalls sold out quickly while bun bo Hue and banh mi were also in high demand.
Singaporeans line up to enjoy Vietnamese phở at the Vietnam Phở Festival
The two-day event, the first of its kind in Singapore, offers the Vietnamese community, local residents, and tourists in the city-state a taste of authentic pho and other Vietnamese delicacies prepared by renowned chefs from Vietnam.
People enjoy Vietnamese cuisine at the Vietnam Phở Festival held at Our Tampines Hub in Singapore on October 18, 2025. Photo: Huu Hanh / Tuoi Tre
Bui Thanh Loan from Pho Thin said one pot of pho broth had already run out shortly after opening and her team was waiting for the second pot to boil to serve customers.
Among the crowd were familiar Singaporean customers who always sought out the stall whenever they visited Hanoi.
Vu Ngoc Vuong from Pho Ngoc Vuong, said while they did not expect so many people.
“Ingredients prepared for the festival have already been reduced by nearly half this morning. We will need to replenish to serve through tomorrow,” Vuong said.
The booth run by Pho Ngoc Vuong at the Vietnam Phở Festival 2025 at Our Tampines Hub in Singapore on October 18, 2025. Photo: Huu Hanh / Tuoi Tre
At the festival, Rex Saigon Hotel, part of the Saigontourist Group, offered chicken curry, banh mi, and bun bo Hue, the most sought-after dish.
Chef Le Van Hanh said each pot served about 60 bowls of bun bo Hue, and three pots of broth were consumed very quickly.
The third pot of broth for Rex Saigon Hotel’s bun bo Hue being prepared on the first day of the Vietnam Phở Festival 2025 at Our Tampines Hub in Singapore on October 18, 2025. Photo: Huu Hanh / Tuoi Tre
The Caravelle Hotel booth, also under the Saigontourist Group, was bustling as it served bun nem bo, bun cha gio, and banh mi to eager visitors.
Le Thi Xuan Oanh from Caravelle said the team planned to prepare around 250 servings of each dish, but stock was nearly gone.
The Banh Mi Society stall also attracted large crowds eager to try its banh mi.
All the sandwiches prepared for the morning sold out, and staff had to return for more supplies.
Singaporean Minister of State for Defence Desmond Choo and Vietnamese Ambassador to Singapore Tran Phuoc Anh visit the booth of Banh Mi Society, a Vietnamese brand that entered the Singapore market in July and is “on the right track,” according to Ambassador Tran Phuoc Anh. Photo: Huu Hanh / Tuoi Tre News
“Alongside pho, many other Vietnamese dishes are featured in Singapore this time, all helping to enhance the presence of Vietnamese cuisine here,” a representative of Banh Mi Society said, adding that “tomorrow will definitely be even busier.”
Meanwhile, Tran Nhat Quang, representative of La Viet Coffee from Lam Dong Province, said he was thrilled to see how warmly Singaporeans embraced Vietnamese coffee.
“For the two-day Vietnam Phở Festival, we were assigned to prepare 3,000 cups of coffee, but demand will certainly exceed that, and our team is already getting ready for more,” Quang said.
Customers line up for coffee at the La Viet booth at the Vietnam Phở Festival 2025 at Our Tampines Hub in Singapore on October 18, 2025. Photo: Huu Hanh / Tuoi Tre. Photo: Huu Hanh / Tuoi Tre
Singaporean Minister of State for Defence Desmond Choo (left) and Vietnamese Ambassador to Singapore Tran Phuoc Anh enjoy Vietnamese pho at the Vietnam Phở Festival held at Our Tampines Hub in Singapore on October 18, 2025. Photo: Huu Hanh / Tuoi Tre
A delegation of guests visits the Pho Khoe booth at the Vietnam Phở Festival held at Our Tampines Hub in Singapore on October 18, 2025. Photo: Huu Hanh / Tuoi Tre
In addition to enjoying pho and other Vietnamese dishes, the Vietnam Phở Festival also features booths showcasing Vietnamese agricultural products. In the photo, guests visit the Pho Sen Sasco booth. Photo: Huu Hanh / Tuoi Tre
Visitors line up at food stalls to buy pho at the Vietnam Phở Festival held at Our Tampines Hub in Singapore, on October 18, 2025. Photo: Huu Hanh / Tuoi Tre. Photo: Huu Hanh
The Vietnam Phở Festival is organized by the Vietnamese Embassy in Singapore, Tuoi Tre (Youth) newspaper, and Saigontourist Group, in coordination with the Ho Chi Minh City Department of Industry and Trade and the Vietnamese Community Liaison Committee in Singapore.
The event, which is held under the guidance of the Vietnamese Ministry of Foreign Affairs and the Ho Chi Minh City People's Committee, will take place on October 18 and 19 at Our Tampines Hub in the city-state.
The festival comes as Vietnam and Singapore have just upgraded their ties to a comprehensive strategic partnership, underlining the event's timeliness and significance.
With the message 'Pho - Enjoying Together, Growing Together,' the Vietnam Phở Festival 2025 aims not only to invite international friends to enjoy Vietnam's iconic dish—listed by CNN in 2011 among the world's 50 must-try foods—but also to convey Vietnam's aspiration for connection, sharing, and growing together.
Through the festival, pho will be presented as a 'cultural ambassador,' a bridge fostering prosperity and sustainability between Vietnam, Singapore, and global friends.
The highlight of the event is offering Singaporeans and visitors the chance to savor authentic Vietnamese pho, freshly prepared by top Vietnamese chefs and culinary artisans at Our Tampines Hub.
Head chefs from five-star hotels under Saigontourist Group, including Rex Saigon, Majestic Saigon, Grand Saigon, Caravelle Saigon, and the pho restaurant of Vietnam Golf & Country Club, along with renowned pho brands such as Pho Thin Bo Ho, Pho Ta, Pho Phu Gia, Pho Vuong, and Ba Ban Pho, will showcase the diversity of pho recipes and styles of enjoymient.
Beyond pho, visitors can also enjoy a range of traditional Vietnamese dishes, prepared by Saigontourist's five-star chefs, creating a vibrant 'culinary symphony.'
Alongside the festival, a large-scale investment forum titled the 'Vietnam-Singapore Investment, Trade and Tourism Promotion Forum 2025' will take place, highlighting the event's practical significance.
The forum will kick off right after the opening ceremony on the morning of October 18 and is expected to attract around 150 enterprises from both countries.
At the forum, government agencies and businesses will discuss new cooperation trends in green processing industries and logistics, tourism and aviation services, the export and import of Vietnamese agricultural products and specialties, as well as digital transformation and e-commerce.
In particular, the Business Matching program (one-on-one business meetings) will facilitate direct connections between Vietnamese and Singaporean enterprises, helping them explore practical partnership opportunities.
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