Vietnamese milk brand makes strides on global map

On Monday, Vietnam’s dairy producer Nutifood announced an ambitious plan to expand its international footprint, as Victoria’s Minister for Finance, Economic Growth, and Jobs Danny Pearson visited the company during his official trip to the Southeast Asian country.

Positioning premium dairy products to international standards

The company unveiled its global growth strategy through Nutifood GippsNature, a joint venture with Australia’s ViPlus Dairy, aiming to reach revenues of US$33 million by 2026 and $130 million by 2028.

Vice-chairman Tran Bao Minh said Southeast Asia will be the firm’s first target, with a longer-term vision to take Vietnamese-branded dairy products to global markets.

Nutifood will develop a new line of GippsNature-branded products focusing on premium infant formula and age-specific nutrition, catering to children, adults, and the elderly.

“The company plans to export GippsNature products to strong markets, particularly Southeast Asia, including Malaysia, Indonesia, Cambodia, and Thailand, as well as key markets in the Middle East,” Minh said.

He added that the high-end product lines reflect the firm’s philosophy of 'natural nutrition,' combining modern science with the nutritional needs of each stage of human development.

International partnership paves way for Vietnamese dairy

Nutifood and Australia’s ViPlus Dairy established the joint venture ViPlus Nutritional Australia in May 2025 with an initial investment of over $3 million, forming the foundation for the company’s international strategy.

Nutifood is also investing an additional $230 million in expanding its farm and factory in Gia Lai Province, developing ready-to-drink nutritional milk based on Australian formulas, targeting global consumers who prioritize quality and convenience.

“Vietnam’s dairy industry is still young. To reach the international stage, we need to partner with companies with hundreds of years of experience in Europe and the U.S.,” said Minh.

Partnership helps shape technology, quality standards, and sustainable production processes. 

Vietnamese companies cannot rely on ambition alone, they must learn from international experience to leverage domestic strengths and adopt advanced technology, he explained.

Jon McNaught, CEO of ViPlus Dairy, praised the capabilities of the Vietnamese partner, highlighting that the cooperation goes beyond business to contribute to community development and sustainability.

During a visit to Nutifood’s headquarters, Danny Pearson commended the Vietnam-Australia partnership as a symbol of bilateral connectivity and growth, expressing hope that the joint venture would become a model for effective economic cooperation, boosting trade and creating sustainable jobs for both countries.