Vietnam’s beach tourism attracts visitors from emerging markets

Travelers from emerging economies such as Russia, Kazakhstan, Belarus, Georgia, and other countries in Eastern Europe and the Commonwealth of Independent States are showing growing interest in Vietnam. 

The arrival of these tourists presents new opportunities for Vietnam’s beach tourism to transform, boost profits, and expand into new markets.

The report highlights that these travelers are typically young and ambitious, with 27.5 percent aged 25–34 and 36.2 percent aged 35–44.

They are eager to explore new destinations and have high spending potential. 

Nearly half of them earn between US$500 and $1,000 per month, and 90 percent are willing to spend between $1,000 and $3,000 per trip, reflecting strong potentialities for both affordable and premium travel services.

Key factors influencing their travel decisions include climate (58.6 percent), travel costs (44 percent), convenient flight connections (32 percent), cultural attractions, and ease of visa application.

This data reveals a promising opportunity for Vietnam. 

As summer is a favored season for 50.4 percent of survey respondents, coastal destinations in Vietnam such as Nha Trang, Phu Quoc, and Da Nang become ideal focal points for tourism campaigns.

Meanwhile, winter tourism appeals to more affluent travelers (28.6 percent), opening up possibilities for off-peak travel to the south of Vietnam, where the weather is mild year-round.

The majority of visitors prefer beach holidays (80 percent), followed by nature retreats (46 percent) and cultural tours (43.2 percent), further reinforcing Vietnam's appeal.

With half of these tourists traveling with family and 61.8 percent staying up to two weeks, Vietnam stands out as a destination that offers excellent value for money while catering to a wide range of preferences.