The annual event coincides with the ripening of rice fields along the Ngo Dong River in late May, when the landscape turns a vibrant gold in Ninh Hai Commune, Hoa Lu City, Ninh Binh Province.

Organized to promote Ninh Binh's tourism potential, the festival showcases the region's cultural and natural heritage, including the UNESCO-listed Trang An Scenic Landscape Complex.

Tam Coc's rice fields, previously named among Vietnam's five most beautiful by news site Business Insider, are a major draw for visitors. 

The area's striking blend of rivers, mountains, and serene rural life continues to inspire artists, photographers, and filmmakers.

Local authorities say the event aims to preserve traditional values, protect the natural environment, and promote sustainable development while enhancing Ninh Binh's tourism brand as a safe, friendly, and attractive destination.

An opening boat procession featuring more than 500 vessels carrying regional specialties marked the start of the event on Friday.

The tourism week features a range of cultural and artistic activities, including a photo tour called 'Golden Season in Tam Coc,' a re-creation in the rice fields, and hands-on experiences with wet rice farming.

Other highlights include art exhibitions, traditional music performances, and tours to explore Ninh Binh's tourism products.

A key attraction on the final day, May 31, will be the Trang An Forestival, a music and creative arts festival held at Khe Coc Island in the Trang An area. 

According to the Ninh Binh Department of Tourism, the Ninh Binh Tourism Week 2025 is expected to attract around 500,000 visitors, including approximately 65,000 international tourists, with estimated revenue exceeding VND800 billion (US$30.8 million).