HoYo FEST, organized by HoYoverse, celebrates popular gaming titles such as Genshin Impact, Honkai Impact 3, Honkai: Star Rail and Zenless Zone Zero, captivating a global audience since its inception in 2021.
This year's festival will take place from July 24 to 27 at premier venues including SkyExpo in Vietnam, Surabaya Convention Center in Indonesia, SMX Convention Center Manila in the Philippines, Pavilion Exhibition Centre Bukit Jalil in Malaysia, Suntec Singapore Convention & Exhibition Centre in Singapore (July 25 to 27), and The Mall Bangkapi, MCC Hall in Thailand.
These events aim to bring together fans for an immersive experience featuring live in-game excitement, community engagement, and the gathering of a passionate fandom.
Visa will enhance the festival experience for cardholders, who will enjoy an expedited payment lane and exclusive freebie at the merchandise store, and reserved seating at the stage area.
Vietnam's gaming industry is on an impressive growth trajectory, supported by a tech-savvy population and enhanced digital connectivity.
According to Visa's data, Vietnamese consumers are actively using credit and debit cards to engage with international gaming platforms, purchasing virtual currencies and game expansions.
This behavior underscores Vietnam's integration into the global gaming ecosystem and highlights its potential as a significant contributor to the industry's ongoing expansion.
Dung Dang, Visa country manager for Vietnam and Laos, said the company is proud to partner with HoYo FEST, supporting innovation and enhancing the consumer experience.
She asserted that the firm's fast, secure, and seamless payment solutions cater to gamers' needs, reflecting the company's commitment to the growing gaming ecosystem.
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