Tag: "watches"
Swatch's 'drop culture' gamble takes leaf from Labubu, Popeyes playbook

Swatch's 'drop culture' gamble takes leaf from Labubu, Popeyes playbook

World 15:36 19/05/2026

Swiss watchmaker Swatch and luxury partner Audemars Piguet are betting big on a Gen Z "product drop" culture - buzzy, often limited launches that have helped spur sales from Labubu dolls and Nike trainers to Popeyes chicken.