As Vietnamese audiences increasingly embrace creators who showcase everyday life with sincerity and humor, these South Korean influencers are proving that food and language can easily bridge cultural gaps.

Through bowls of pho, street-side snacks, and simple but charming Vietnamese conversations, they are not only entertaining millions of viewers but also offering a fresh, affectionate perspective on Vietnam that resonates strongly with local audiences.

Among the most prominent names is @HanQuocBros (HQB), which has amassed more than 24.5 million likes and over 402,500 followers on TikTok.

His YouTube channel has also surpassed 1.09 million subscribers.

The channel is best known for videos featuring Jongrak Choi, one of the co-founders, as he explores Vietnamese cuisine and daily life while speaking impressively fluent Vietnamese.

Instead of chasing attention through bizarre or ultra-trendy dishes, Choi’s content feels more like a visual diary of ordinary life in Vietnam.

His videos often show him eating the same meals locals enjoy every day, from bo nhung giam (beef dipped in vinegar hotpot) and Mekong Delta’s bun nuoc leo noodle soup, to com chay kho quet (grilled crispy rice with caramelized fish sauce dip), nuoc mia (sugarcane juice), and che thap cam (mixed sweet soup dessert).

Beyond reviewing food, Jongrak has also become a cultural bridge for many Koreans visiting Vietnam, frequently taking Korean guests to try Vietnamese dishes.

Several of his videos feature well-known South Korean artists.

In one video, he introduced canh chua ca, the sour fish soup cooked with fish he calls his favorite Vietnamese dish, to South Korean actor Jung Il Woo during a family-style meal.

Throughout the meal, the two discussed the actor’s film projects, Korean and Vietnamese cuisine, and Jongrak even taught the actor how to introduce himself in Vietnamese.

Another Vietnamese-speaking Korean creator gaining traction online is Ho Jun, whose TikTok account @hojuna2024 has attracted around 2.5 million likes through videos documenting daily life and unique experiences across Vietnam.

Some of his most-viewed clips, drawing from one to more than three million views, include his experience getting ear cleaning services on the street, taking a 36-hour train ride from Ho Chi Minh City to Hanoi, eating a VND300,000 (US$11.40) crab noodle soup, and joining a night tour at the Saigon Zoo and Botanical Gardens.

In other videos, the South Korean creator, who has lived in Vietnam for the past seven years, takes viewers deep into small alleyways to watch people make puffed rice snacks, try hu tieu vu heo (pork noodle soup with pig breast), experience VND30,000 ($1.14) shoe shining services, or even undergo low-cost blackhead removal treatments.

“Sis, I’ve lived here for seven years but I’ve never experienced anything like this before,” he told a puffed rice vendor in Vietnamese in one clip.

On his introduction page, Ho wrote that during his seven years in Vietnam, he not only experienced the friendliness and hospitality of local people but also discovered “a country full of potential, especially its rich and diverse cuisine.”

“Those experiences strengthened my determination to stay in Vietnam long term,” he wrote.

“Together with my team, we continue exploring new destinations and experiencing dishes deeply rooted in Vietnamese culture."

According to Ho, each piece of content is not merely about discovering flavors but also about telling cultural stories and creating meaningful experiences for viewers.

During this year’s Lunar New Year holiday, Ho won praise from Vietnamese viewers after posting a video of himself learning to make banh tet, a southern Vietnamese traditional cylindrical sticky rice cake, with a local family.

In the clip, he carefully learned each step, from placing banana leaves and wrapping the sticky rice to tying and boiling the cake.

“He’s doing it so fast, how can I learn in just five seconds?” he joked while struggling with the wrapping process.

“Everyone, I won’t give up. I’ll wrap it again later,” he told viewers.

“Ready to become a Vietnamese son-in-law already,” one viewer commented jokingly, amused by his enthusiastic participation.

Meanwhile, @seonguk_vn has become a favorite among Vietnamese viewers for a completely different reason: his extraordinary appetite for raw herbs and vegetables served alongside Vietnamese noodle dishes.

His fascination with Vietnamese greens is so strong that he even wrote in his TikTok bio: “A Korean who loves Vietnamese food, especially raw vegetables.”

Most of his videos simply show him eating quietly with little commentary, but viewers remain fascinated by the enormous amount of herbs he consumes with noodle dishes like bun, pho, and hu tieu.

“Ever since watching your videos, I spend way more on vegetables when eating bun,” one viewer commented.

Another joked: “You’re eating vegetables with a little bit of noodles on the side.”

More than just food reviewers, these Korean creators have become familiar online personalities for many Vietnamese viewers, turning everyday meals, casual Vietnamese conversations, and ordinary local experiences into content that feels both entertaining and relatable.