WinMart launches ‘Russia Corner’ – Quintessence of Russian culture in Vietnamese supermarket

Russia Corner is a dedicated retail space offering a curated selection of Russian products.

The launch marks a key milestone in WinMart's strategy to enhance customer experience by introducing diverse cultural elements from around the world into its modern retail environment.

The opening coincided with Russia Day, celebrating the national holiday of the Russian Federation.

Long-term strategy for cultural retail

The launch event drew strong interest from customers in the Vietnamese capital.

More than just a product display area, Russia Corner is part of WinMart's long-term vision to integrate global cultural experiences into its stores, enriching the cultural lives of Vietnamese consumers.

Designed around the theme 'The Soul of Russia,' the space honors the country's rich and inspiring cultural heritage.

Russia Corner features 170 SKUs from over 30 Russian manufacturers.

Shoppers are invited to immerse themselves in the spirit of Russia, from soft Blini pancakes and steaming Samovar tea to authentic Russian vodka.

These products not only meet shoppers' practical needs but also offer Vietnamese consumers a vivid opportunity to explore and experience Russian culture – turning shopping into a multidimensional cultural encounter.

From smoked sausages, black bread, and Russian chocolate to premium imported vodka, all items are carefully selected and officially imported, with competitive pricing that brings an international shopping experience right to Vietnam.

Discovering culture through retail

Running from June 12 to June 20, a special promotional campaign allows customers to sample Russian products and take part in in-store mini-games and giveaways, turning everyday shopping into an engaging cultural discovery.

The grand opening was attended by representatives from the Russian Embassy in Vietnam, the Russian Ministry of Agriculture, the Russian Trade Office in Vietnam, retail partners, and WinCommerce leadership.

Looking ahead, WinMart plans to expand Russian cultural activations and experiences to more major supermarkets nationwide.

This initiative is part of WinCommerce's broader strategy to offer not just quality products, but meaningful cultural experiences, cementing WinMart's position as a pioneering brand in bringing the world closer to Vietnamese consumers.