Vietnam’s F&B franchising: Don’t just 'sell the recipe'
Ho Chi Minh City 12:07 20/10/2025Global interest in Vietnamese cuisine is rising, creating significant opportunities for domestic brands to expand abroad through franchising. However, Vietnamese businesses must move beyond the mindset that simply ‘selling the recipe’ is enough.
Businesses fear added costs as Vietnam eyes new franchise price for airline meals
Economy 11:11 10/12/2017Airline meals can be franchised to catering services at up to US$4.41 per ration
Franchise restaurants boom in Vietnam
Economy 18:02 28/11/2017Foreign franchise owners see Vietnam as a land of opportunity