Tag: "franchise"
Vietnam’s F&B franchising: Don’t just 'sell the recipe'

Vietnam’s F&B franchising: Don’t just 'sell the recipe'

Ho Chi Minh City 12:07 20/10/2025

Global interest in Vietnamese cuisine is rising, creating significant opportunities for domestic brands to expand abroad through franchising. However, Vietnamese businesses must move beyond the mindset that simply ‘selling the recipe’ is enough.

Businesses fear added costs as Vietnam eyes new franchise price for airline meals

Businesses fear added costs as Vietnam eyes new franchise price for airline meals

Economy 11:11 10/12/2017

Airline meals can be franchised to catering services at up to US$4.41 per ration

Franchise restaurants boom in Vietnam

Franchise restaurants boom in Vietnam

Economy 18:02 28/11/2017

Foreign franchise owners see Vietnam as a land of opportunity