The Gong Festival and Chu Dang Ya Volcano - Wild Sunflower Week, held from October 30 to November 8 in Bien Ho Commune and Pleiku Ward, aims to showcase the cultural heritage of the Central Highlands while promoting tourism during the National Tourism Year - Gia Lai 2026.

Speaking at the opening ceremony, Trinh Van Sang, chairman of Bien Ho Commune’s administration, highlighted the area's natural and cultural attractions, including the iconic freshwater lake Bien Ho, the Chu Dang Ya volcano, rolling tea hills, century-old pine forests, and traditional ethnic villages.

The region is also home to valuable cultural traditions of the Jrai ethnic community, including gong performances, xoang dances, and traditional festivals that have been preserved for generations.

Organizers said the annual event is held at the foot of the extinct Chu Dang Ya volcano and serves as a platform to promote the cultural identity of ethnic minority communities and the UNESCO-recognized gong culture space of the Central Highlands.

Visitors can also enjoy exhibitions of products under Vietnam’s One Commune One Product program, a coffee cultural space, sports activities and folk games.