Masan Consumer achieves top ESG ranking in Vietnam, among global FMCG leaders

Masan Consumer is one of Vietnam’s leading companies in the fast-moving consumer goods (FMCG) sector.

According to estimates by Kantar Worldpanel, more than 98 percent of Vietnamese households own at least one Masan Consumer product.

Starting in the seasoning category, the company has since expanded into eight major FMCG segments in the Vietnamese market and owns a portfolio of widely-trusted brands.

Five of its brands—CHIN-SU, Omachi, Kokomi, Nam Ngu, and Wakeup 247—each generate annual revenues exceeding VND2 trillion (US$75.93 million).

These are strong performers across major product categories.

Beyond the domestic market, Masan Consumer’s ‘Go Global’ strategy has brought flagship brands like CHIN-SU and Omachi to over 26 countries including the U.S., Japan, South Korea, and Russia, helping to bring Vietnamese brands to an international audience.

A strategy for sustainable growth

Masan Consumer is not only a leader in Vietnam’s consumer goods sector but also a pioneer in meeting international ESG standards.

In this year’s independent review by S&P Global of companies in the same industry worldwide, Masan Consumer achieved an ESG score higher than 85 percent of its global peers.

It currently holds the highest ESG ranking among all Vietnamese companies disclosed on the S&P Global platform.

Globally, S&P Global’s ESG scoring system is considered a key reference for financial institutions and investment funds in capital allocation decisions, as it enables cross-sector comparisons and reflects long-term risk and opportunity management capabilities.

Masan Consumer’s high score signals that ESG is not only a matter of corporate responsibility but also a foundation for sustainable growth and long-term value creation for shareholders.

The company’s performance was strong across all three ESG pillars.

In the Governance dimension, it scored 51 points, higher than 88 percent of the FMCG companies assessed by S&P Global.

The Environment and Social dimensions each received 47 points, well above the sector averages of 36 and 34, respectively.

These results reflect a comprehensive development model and a consistently implemented ESG management system across the entire value chain.

ESG as a new competitive advantage

According to its latest sustainability report, Masan Consumer derived 65 percent of its total energy consumption from renewable sources and reduced greenhouse gas emissions by 18.33 percent compared to 2023.

The company has fully transitioned to electric forklifts and installed rooftop solar panels at its factories to reduce emissions and energy costs.

In packaging, it has optimized volume and weight, increased the use of recycled PET plastic, and promoted recycling and reuse across its supply chain.

In 2024, Masan Consumer eliminated polyethylene (PE) film from its savory product line, reducing plastic waste by 21,853 kg, saving approximately VND659 million ($25,019) per year, and cutting emissions by an estimated 129.15 tonnes of carbon dioxide.

These initiatives serve both sustainability goals and operational efficiency, offering a clear example of how ESG can create environmental and economic value simultaneously.

The company’s social efforts are built around a ‘people-centric’ philosophy.

Women hold 43 percent of mid- and senior-level management positions.

Internal surveys show that 87 percent of employees rated Masan Consumer as a ‘Great Place to Work’ for three consecutive years.

Over 51,000 hours of training is provided annually to support skill development and fair advancement opportunities.

In governance, the company maintains a best-practice model with an ESG Committee reporting to senior leadership, integrating ESG into its overall risk management framework.

It enforces policies on anti-bribery, anti-money laundering, data security, and a code of conduct.

All its factories hold international certifications such as ISO 22000, FSSC 22000, ISO 14001, and ISO 50001.

From a capital markets perspective, ESG is emerging as a strategic advantage for Masan Consumer.

Inclusion in the S&P Global ESG rankings is a sign of the company’s continued commitment to the highest standards in its sector.

As a market leader in consumer goods that is also an early mover in meeting international ESG standards, Masan Consumer’s competitive edge comes from a combination of consumer trust, operational efficiency, and investor confidence—a solid foundation for long-term value.

Sustainable development is no longer just a direction but has become a core part of Masan Consumer’s strategy, balancing growth targets with responsibilities to people, communities, and the environment.

Inclusion in the S&P Global ESG ranking is not a final goal but a marker on Masan Consumer’s ongoing journey to deliver leading product quality and transparent, sustainable growth aligned with the best international practices.