Ho Chi Minh City gears up for shopping season with over 100 brands, $10mn in deals

Starting Thursday, residents and visitors can access the two online portals of the 'Vibrant Ho Chi Minh City' program at songdong.hochiminhcity.gov.vn and hello.hochiminhcity.gov.vn to search for deals on shopping, tourism, dining, and digital payments.

The initiative follows the Ho Chi Minh City People's Committee's announcement at the Autumn Economic Forum on October 28, aiming to connect shopping, trade, services, culture, and tourism across the city.

Under the slogan 'HCM City - Vibrant in Every Experience,' the program seeks to bring together shopping, commercial, service, cultural and tourism activities under a unified initiative to boost consumer spending.

Over 100 brands, US$10 million in deals on the table

The Vibrant HCMC year-end 2026 and Lunar New Year 2027 shopping campaign marks the launch of a major citywide effort to boost consumer spending, bringing together more than 100 brands across around 97 promotional programs, with the total value of incentive packages expected to exceed VND250 billion ($10 million).

As of October 27, the program had received proposals for around 97 promotional programs from participating partners, according to a press release. 

Offers include discounts, vouchers, electronic gifts, and incentives for financial and payment services.

Vibrant HCMC aims to generate more than VND30 trillion ($1.17 billion) in gross merchandise value (GMV) through commerce and payment platforms, with the campaign expected to drive an additional VND10-11 trillion ($389-428 million) in transactions.

The program's digital ecosystem is designed to connect five categories of experiences: in-person shopping, e-commerce, tourism and experiences, digital payments, and digital financial services.

The two newly launched online portals will serve as platforms for residents and visitors to explore activities, destinations, and available deals. Promotional offers, their validity periods and terms of use will be updated in phases.

Strategic partners and participating organizations include Sovico, Vietcombank, Maritime Bank, e-wallet providers MoMo, VNPAY and ZaloPay, ride-hailing platform Grab, TikTok, beverage producer Tan Hiep Phat, and voucher platform Got It.

Through these partnerships, Vibrant HCMC aims to offer thousands of deals, discount codes, vouchers, and gifts across various sectors, including shopping, dining, transportation, digital services, and payments.

Offers will be introduced and updated regularly through the online platforms and at participating venues, encouraging residents and visitors to explore the city, shop and take part in its activities.

The availability, validity periods and terms of individual offers will be determined later by the participating businesses.

Shopping events to roll out across Ho Chi Minh City from November 11

The launch ceremony for Vibrant HCMC - Shopping Season is scheduled for the evening of November 11 at Lam Son Park in Saigon Ward, marking the start of a series of activities running through November 15.

During Vibrant HCMC Shopping Week, shopping spaces, product showcases, promotional programs, and entertainment activities will be held at several locations, including Lam Son Park, Union Square, Chi Lang Park, Nowzone, and Diamond Plaza.

From November 13 to 15, Nguyen Hue Pedestrian Street will host Digital Content Creators Week, featuring showcases of digital solutions, services and payment technologies, as well as a major music festival scheduled for November 14. 

The event is expected to strengthen links between the shopping initiative, the digital creator community, and the public.

Beyond boosting consumer spending, the program will also be linked to the Net Zero Challenge 2026, promoting innovative solutions for sustainable development.

The initiative also seeks to connect banks, fintech companies, and payment institutions to develop more convenient payment solutions for international visitors, facilitate cross-border payments, and support business operations.